COSMECCA Korea, 3rd largest cosmetics manufacturer in Korea
#3 COSMECCA KOREA 코스메카 코리아
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| ▲ COSMECCA KOREA |
# Brief History of COSMECCA Korea
"COSMECCA Korea Co. Ltd. 코스메카 코리아 (website)" is the 3rd largest cosmetics manufacturer in Korea.The company was founded by current chairman & CEO Cho Im-Rae in 1999. He was born in 1953, studied Chemical Engineering at Sung Kyun Kwan University, and started his career at a leading Korean cosmetics company Peeres as a skin care researcher (The company Peeres later became Skinfood). He was the first research director of Kolmar Korea in 1992 and moved to Taewoong Cosmetics as a manufacturing director in 1993.
Taewoong Cosmetics faced a possibility of bankruptcy as many other companies struggled during the Asian financial crisis. Cho Im-rae could find another job with his quite impressive experience at cosmetics manufacturing but he could not move as he ran a big team at the Taewoong Cosmetics' factory and they all could lose their jobs if he moved. Finally he decided to buy out Taewoong Cosmetics and changed its name to COSMECCA in 1999.
# Research-Oriented Business Strategy
During Cho Im-Rae's time at many other cosmetics companies, he has realized that cosmetics business is all about research and development."Cosmetics can look good with fabulous design, can sell well with massive marketing efforts, or it can be very cheap on price-wise. However, customers will loo away from all the products that actually do not work well. Our mission is to create the best quality products and it could be done with huge investment in research & development. This R&D First philosophy is now our culture."
With this philosophy Cosmecca has put their best efforts and resources on R&D to develop new innovative products. They succeeded developing BB creams that have 3 different function (UV protection + wrinkle improvement + Brightening) for the first time in the world in 2002 as well - Brands like SKIN79 and Hanskin, known for the best BB cream brands for a time, used to launch many different BB creams like Hanskin Super Light Touch BB Cream or Skin79 Green BB Cream through Cosmecca.
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| Cosmecca R&D Team / Source: Cosmecca Korea website |
The efforts on research & development has helped improve manufacturing system as well.
They adopted Toyota's famous manufacturing process 'Just-In-Time' for their cosmetics manufacturing process and reduced its conveyor belt from 12 meters to 3 meters so that they can improve manufacturing efficiency.
This helped improve its productivity over 400% and helped them manage product defects easier and faster.
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| Cosmecca's manufacturing facilities / Source: Cosmecca Korea website |
# Consistent Growth in Difficult Condition & Situation
As a later mover, Cosmecca prepared for a quantum jump through IPO and it seemed plausible that they would go public soon in early 2010's.However, in 2013, a big fire broke out at its one of Cosmecca's main manufacturing facilities Eumseong Factory and it caused a lower valuation on Cosmecca.
Also in 2015, Cosmecca's China factory got a factory relocation order from Chinese government, which also caused its efforts for IPO defeated.
Among these unfavorable circumstances, Cosmecca retained its core reputation on cosmetics manufacturing ability and finally became a listed company on KOSDAQ in 2016.
They also recorded continuous sales growth every year and now they are the top 3 cosmetics manufacturer in Korea following Cosmax and Kolmar Korea.
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| IPO on Kosdaq in 2016 / Source: MK News |
Cosmecca also recently bought a 34.71% stake in a New Jersey based skin care manufacturer Englewood Lab for $53.7 million (article: Cosmecca Korea buys majority stake in Englewood Lab). Englewood Lab worked with over 80 western brands such as Elizabeth Arden, L'Oreal, Clinique, Benefit Cosmetics, Kiehls, Laura Mercier, et cetera. This partnership can help Cosmecca to work closely with US cosmetics brands for sure.
*Fun fact: Former CEO of Englewood Lab David C Chung will more focus on his own line Farmacy after he sold his shares on Englewood Lab.
# Research, Manufacturing facilities, & FDA warning
As they claim they are focusing on research and innovation, Cosmecca runs 2 research & development teams (skin care lab & makeup lab). Not like Kolmar and Cosmax, currently Cosmecca focuses on cosmetics only.Cosmecca's manufacturing capability is 100 million per year and 32% of their staffs are in manufacturing. As mentioned above, they have their own innovative manufacturing practice called CPS (Cosmecca Production System) with various technologies to maximize productivity with less defects.
The manufacturing facilities feature proper certificates as well: ISO 9001 (Quality management system), ISO 14001 (Environmental management systems), ISO 22716 (GMP, Good manufacturing practice for cosmetics), OHSAS18001 (British standard health and safety management system), et cetera.
However, in February 2018, Cosmecca received an warning letter from FDA as they violate FDA good manufacturing practice (GMP). FDA inspected Cosmecca's facility and found that Cosmecca released over-the-counter(OTC) drug products without data to support their conformance to specifications. This means Cosmecca did not feature proper data for its OTC drug products (mostly sunscreen functional products). There are other reasons but mostly they are about them not having proper data for products they claim with function.
This actually happened to Kolmar Korea as well, actually many of Korean cosmetics manufacturers violate US GMP rules as there are not that much clear information for Korean manufacturers how they should prepare for US GMP requirements. I am quite sure it was not an intentional violation, but still, a violation is a violation.
# Products manufactured by Cosmecca Korea
Like Kolmar and Cosmax, Cosmecca also produces products for many different brands. I have searched 283 products of 43 different brands below, hopefully it can help you understand what products they make and how good they are through your previous experience with specific products.
Brand
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Product
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Link
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MISSHA
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MISA Geum Sul Rejuvenating Cream
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MISSHA
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MISA Geum Sul Vitalizing Eye Cream
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MISSHA
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MISA Geum Sul First Essence Booster
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MISSHA
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MISA Yehyun Jinbon Cream
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MISSHA
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MISA Yehyun Jinbon Eye Cream
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MISSHA
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Aqua Peptide Custom Skin Care 66 Cream
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MISSHA
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Near Skin Madecanol Cream
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MISSHA
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Near Skin Self Control Purifying Massage
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MISSHA
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Time Revolution Bridal Cream
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MISSHA
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Vitamin B12 Double Hydrop Ampouler
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MISSHA
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Vitamin B12 Double Hydrop Booster
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MISSHA
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Men's Cure Tone Up Essence
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ETUDE HOUSE
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Peptide Bubble Up Serum
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ETUDE HOUSE
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Bubble Tea Sleeping Pack
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ETUDE HOUSE
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Big Cover Stick Concealer
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ETUDE HOUSE
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Big Cover Concealer Kit
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ETUDE HOUSE
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Precious Mineral BB Cream Moist SPF50+
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ETUDE HOUSE
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Precious Mineral BB Cream Matte SPF50+
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ETUDE HOUSE
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Precious Mineral Essence BB Balm SPF50+
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ETUDE HOUSE
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CC Cream SPF30
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ETUDE HOUSE
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Any Balm Glow SPF50+
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ETUDE HOUSE
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Face Liquid Blur (Cherry Blossom Edition)
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ETUDE HOUSE
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Colorful Scent Perfumed Body Wash
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ETUDE HOUSE
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Colorful Scent Perfumed Body Lotion
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TONYMOLY
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Prestige Jeju Snail Essence
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TONYMOLY
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Prestige Jeju Snail Emulsion
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TONYMOLY
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Intense Care Galactomyces First Essence
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TONYMOLY
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Intense Care Gold 24K Snail Sun Cream
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TONYMOLY
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Intense Care Gold 24K Snail Eye Cream
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TONYMOLY
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Intense Care Gold 24K Snail Toner
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TONYMOLY
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Intense Care Gold Snail Cream
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TONYMOLY
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Naturalth Goat Milk Premium Moisture Cream
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TONYMOLY
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Naturalth Goat Milk Moisture Essence
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TONYMOLY
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Naturalth Goat Milk Cream Foam Cleanser
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TONYMOLY
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Naturalth Goat Milk Moisture Toner
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TONYMOLY
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Naturalth Goat Milk Moisture Emulsion
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TONYMOLY
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Naturalth Goat Milk Pure CC Cream SPF30
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TONYMOLY
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Tako Pore Blackhead Scrub Stick
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TONYMOLY
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Egg Pore Tightening Cooling Pack
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TONYMOLY
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Egg Pore Blackhead Steam Balm
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TONYMOLY
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Egg Pore Silky Smooth Balm
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TONYMOLY
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Egg Pore Yolk Primer
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TONYMOLY
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Hug Me Deo Spray
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TONYMOLY
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Red Apple Hand Cream
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TONYMOLY
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Panda's Dream White Hand Cream
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TONYMOLY
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Go Cover Active Concealer
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TONYMOLY
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CheekTone Single Blusher Cream Type
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TONYMOLY
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Spoiler Selfie Shot Tone Up Base SPF37
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TONYMOLY
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Pro Clean Soft Sherbet Cleanser
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SCINIC
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Super Moist Facial Cream Light
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SCINIC
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Super Moist Facial Cream
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SCINIC
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Super Moist Essence Water
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SCINIC
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Super Moist Total Eye Cream
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SCINIC
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Honey Moist Cream
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SCINIC
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Pinktamin Water
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SCINIC
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Pinktamin Amopule
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SCINIC
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Pinktamin Cream
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Dr.Jart
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Water Fuse Ultimate Hydro Gel
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Dr.Jart
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Water Fuse Hydro Toner
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Dr.Jart
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Water Fuse Hydro Dew Drop
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Dr.Jart
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Water Fuse Hydro Sleep Mask
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Dr.Jart
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Water Fuse Hydro Soothe Eye Gel
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Dr.Jart
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Cicapair Serum
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Dr.Jart
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Cicapair Cream
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Dr.Jart
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Cicapair Night Re.Pair
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Dr.Jart
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Cicapair Re-Cover
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Dr.Jart
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V7 Toning Light
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Dr.Jart
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Every Sun Day Soothing Gel
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VT Cosmetics
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Blue Collagen Moisture Cream
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VT Cosmetics
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Glutathione Cream
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VT Cosmetics
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Phyto Cream Premium
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VT Cosmetics
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Phyto Emulsion
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VT Cosmetics
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Real Collagen Pact SPF50+
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VT Cosmetics
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Essence Skin Foundation Pact SPF50
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VT Cosmetics
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Essence Sun Pact SPF50+
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VT Cosmetics
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Cica Sun Spray SPF50+
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VT Cosmetics
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Mesh CC Pact SPF30
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VT Cosmetics
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Cica Redness Cover Cushion
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Nature Republic
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Botanical Eyelash Serum
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Nature Republic
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Baobob Mist Camomile
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Nature Republic
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Pure Shine Makeup Base SPF20
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Nature Republic
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Pure Shine Cover BB SPF35
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Nature Republic
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Wild Mascara
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Nature Republic
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Pure Shine Vivid Water Tint
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Nature Republic
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Super Aqua Max Soft Peeling Gel
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Nature Republic
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Armpit Wash Cotton
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Banila Co.
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Hi Bye Clean Up Toner
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Banila Co.
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Hi Bye Vita-Peel Essence
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Banila Co.
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Hi Bye Vita-Peel Exfoliating Scrub
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Banila Co.
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Hi Bye Clean Up Mud-to-Foam Cleanser
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Banila Co.
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Hi Bye Clean Up Mud Facial Mask
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Banila Co.
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Hi Bye Clean Up Blackhead Stick
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Banila Co.
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Hi Bye Clean Up Sebum Control Essence
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Banila Co.
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Prime Primer Sun SPF50+
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Banila Co.
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White Wedding Lotion
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Banila Co.
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White Wedding Sleeping Essence
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Banila Co.
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White Wedding Dream Cream
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Banila Co.
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Cheer Water Cheek
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Banila Co.
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It Radiant CC Essence Cover Balm
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Chosungah 22
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24H Raybeam Up Cream
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Chosungah 22
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Moist Up Pact Ultra SPF50+
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Chosungah 22
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Mineral Toning Marine Collagen Essence
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Chosungah 22
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Van Jill Essence
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Chosungah 22
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Fresh Ade Oil Cleanser
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Chosungah 22
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C&T Blend Easy Firming
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Chosungah 22
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C&T Master Glam SPF50+
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Chosungah 22
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Peach Glamour
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Chosungah 22
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Dong Gong Minn Rocking Mascara
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CNP Laboratory
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A-Clean All Control Moisturizer
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CNP Laboratory
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A-Clean Active Freshner Toner
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CNP Laboratory
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A-Clean Anti-Blemish Calming Cream
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CNP Laboratory
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Vita-Solution Whitening Ampule
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CNP Laboratory
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Anti-Pore Minimizing Cealer
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CNP Laboratory
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Deep Moisture Smile Lip Balm
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CNP Laboratory
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Wrinkle Repair Eye Cream
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CNP Laboratory
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Anti-Blemish Spot Solution
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CNP Laboratory
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Clear Cover Sun Stick
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A.H.C
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Real Active Oil Gel
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A.H.C
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Premium Capture Hyaluronic Ampoule
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A.H.C
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Capture Revite Solution Ampoule
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A.H.C
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Premium Capture C-Brightening Ampoule
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A.H.C
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Capture Moist Solution Ampoule
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A.H.C
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Premium Capture Collagen Ampoule
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A.H.C
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Capture Hyaluronic Cream
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A.H.C
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Capture Collagen Cream
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A.H.C
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UV Capture Plus Water Essential Sun Cushion
SPF50+
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A.H.C
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Capture White Solution Mask
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The SAEM
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Healing Tea Garden Tea tree Cleansing Foam
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The SAEM
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Miracle Whitening Vita Cream
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The SAEM
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Saemmul Eye Primer
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The SAEM
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Iceland Water Volume Hydrating Cream
(For Oily Skin)
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The SAEM
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Iceland Water Volume Hydrating Cream
(For Combination Skin)
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The SAEM
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Iceland Water Volume Hydrating Cream
(For Dry Skin)
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The SAEM
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Miracle Whitening Pearl Cream
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The SAEM
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Cover Perfection Concealer Foundation
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The SAEM
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Saemmul Perfect Pore Primer
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The SAEM
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Saemmul Perfect Pore BB
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The SAEM
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Saemmul Cover Foundation
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Hanskin
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Cleansing Oil & Blackhead
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Hanskin
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Super Light Touch BB Cream
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Hanskin
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Bare Glow Foundation
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MEDICUBE
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Zero Pore Cream
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MEDICUBE
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Zero Pore Serum
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MEDICUBE
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Red No Sebum Pact
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MEDICUBE
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Triple Collagen Skin Essence
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MEDICUBE
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White Toning Cream
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MEDICUBE
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Red Erasing Spot Serum
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I'M MEME
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I'm Multi Stick
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I'M MEME
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I'm Blusher
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I'M MEME
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I'm Lip Lacquer
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I'M MEME
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I'm Corrector
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I'M MEME
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I'm Mesh Cushion SPF30
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I'M MEME
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I'm Shading Palette
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I'M MEME
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I'm Lipstick Water Fit
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I'M MEME
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I'm Brush Spray Cleanser
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16 Brand
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Guroom Cream Tone Up
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16 Brand
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Guroom Cream Mint Cream
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16 Brand
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Guroom Cream Energy Balm
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16 Brand
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Donkey Milk Cleanser
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16 Brand
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Watermelon Cream
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16 Brand
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Menjil Essence
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16 Brand
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Chok Chok Hand & Body
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16 Brand
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Multi Lotion
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16 Brand
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Blur Pact
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Apieu
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Power Block Daily Sun Cream SPF50+
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Apieu
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Power Block Essence Sun Cream SPF50+
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Apieu
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Power Block Sun Cream Pposong SPF50+
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Apieu
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Power Block Tone Up Sun Stick Pink SPF50+
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Apieu
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Pure Block Daily Sun Cream SPF45
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Apieu
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Personal Tone Foundation SPF30
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Apieu
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Moist Creamy Concealer
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Apieu
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Grapefruit Hand Cream
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Apieu
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Triple Wear Foundation SPF20
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Apieu
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Deep Clean Clear Water
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Apieu
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Deep Clean Cleansing Oil
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Apieu
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Super Protein Repairing Treatment
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Apieu
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Enzyme Powder Wash
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Apieu
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Ugly Cuticle Cream
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Apieu
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Panthenol Ato Cream
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Apieu
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18 Fresh Cream
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Apieu
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18 Moisture Cream
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Apieu
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No Dirty Puff Cleanser
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It's Skin
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Pure Moisture Oil
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It's Skin
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Jeju Horse Oil Cream
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It's Skin
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Skin Solution Micro Bubble Ampoule
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It's Skin
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It’s Top Professional Touch Finish Primer
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It's Skin
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It’s Top Professional Touch Finish
Foundation
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It's Skin
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It's Top Professional Touch Finish
Correcting Primer Base
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Too Cool For School
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Check Jelly Blusher
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Too Cool For School
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Glamrock Hush Brown Lipstick
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Too Cool For School
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Glamrock Vampire Kiss Red Edition Lipstick
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DR+LAB
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Hydra-15 Soothing Gel Cream
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Innisfree
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Mineral Make Up Base SPF30
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Innisfree
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Mineral Moisture Fitting Base
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Innisfree
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Mineral Stick Concealer
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Innisfree
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Mineral Essential Concealer SPF30
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Innisfree
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True Care Calamine 6.5 Cleanser
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Innisfree
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Forest For Men Fresh All In One Wash
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Pony Effect
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Seamless Foundation SPF30
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Pony Effect
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Nuatural Purifying Cleansing Water
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Pony Effect
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Mattifying Blur Pact
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Pony Effect
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Contouring Master Palette
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Pony Effect
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Profection Brush Liner
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nooni
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Radiance Tone-Up Cream
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nooni
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Repair Therapy Hydration Cream
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nooni
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Deep-Cleanse Snow Flake Mousse Cleanser
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nooni
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Deep-Cleanse Snow Flake Cleansing Water
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nooni
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Snow Flake Stick Cleanser
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nooni
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Snow Flake Whipping Cleanser
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3CE
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Back To Baby Glow Beam
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3CE
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White Milk Pack To Foam
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3CE
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Pink Boutique Body Butter Cream
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3CE
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Cedar Wood Day Cream
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3CE
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White Milquidro Facial Cream
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3CE
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White Milquidro Peeling Toner
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3CE
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Boosting Sun Mist SPF50+
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3CE
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Matte Fit Foundation SPF50+
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3CE
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Pink Creamy Compact Foundation SPF50+
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3CE
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Eye Primer
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Goodal
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Premium Pearl Tone-Up Cream
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Goodal
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Premium Snail Tone-Up Cream
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Goodal
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Refine Pore Clear Cream
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Goodal
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Double Bright Emulsion
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Goodal
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Double Bright Intense Serum
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Goodal
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Royal Chateau Caviar Repair Ampoule
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Peripera
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Blur Pang Pure Milk Blur
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Peripera
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Blur Pang Peach Milk Blur
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Peripera
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Blur Pang Banana Milk Blur
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Peripera
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Ink Fitting Eye Primer
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Peripera
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Milk Pongdang Pact
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SKIN79
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Golden Snail Intensive BB Cream SPF50+
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SKIN79
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The Prestige BB Cream SPF25
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SKIN79
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Intense Classic Balm SPF35
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SKIN79
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The Oriental Gold Plus BB Cream SPF30
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SKIN79
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Smart Derma Mild All Day BB SPF50+
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SKIN79
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Smart Derma Mild Recovery BB SPF30
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SKIN79
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Purple BB Cream SPF40
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SKIN79
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Green BB Cream SPF30
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SKIN FOOD
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Truffle Age Defying Cream
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SKIN FOOD
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Truffle Age Defying Serum
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SKIN FOOD
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White Dandelion Derma Cleansing Lotion
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SKIN FOOD
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White Dandelion Derma Care Lotion Mask
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JUNGSAEMMOOL
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Artist All Fix Eye Primer
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JUNGSAEMMOOL
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Artist Layer Concealing Base
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reskin
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TS Spot Plus
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reskin
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TS Clarifying Toner
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reskin
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Nice To Monaco Water Wear Fluid
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BRTC
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Vitalizer Cream
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BRTC
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Medi Stem Collagen Toner
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BRTC
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Medi Stem Eye Cream
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BRTC
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Medi Stem Collagen Ampoule
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BRTC
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Prestige Gold Caviar Eye Cream
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BRTC
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Perfect Calming Cream
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BRTC
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Jasmine Velvet Magic Primer
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BRTC
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Salmon Fillex Injection
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Thank You Farmer
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Ture Water Vita Mist
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Thank You Farmer
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Back To Iceland Peeling Cream
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Thank You Farmer
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Back To Iceland Cleansing Foam
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Thank You Farmer
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Back To Iceland Cleansing Water
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Guerisson
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Signature Oil Serum
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HistoLab
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Post Care Sun Blemish Balm
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HistoLab
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Sun Shine Blemish Balm
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eSpoir
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Dewy Face Glow
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eSpoir
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Instant Skin Enhancer Brightening
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eSpoir
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Instant Skin Enhancer Mattifying
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eSpoir
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Perfect Fix Eye Primer
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eSpoir
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Pro Brush Cleaner
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eSpoir
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Pro Intense Spot Makeup Eraser
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TOSOWOONG
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Enzyme Powder Wash
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TOSOWOONG
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Acne Cleansing Foam
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TOSOWOONG
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Deep Pore Foam Cleansing
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Acwell
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5.5 pH Balancing Mecellar Deep Cleansing
Water
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April Skin
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Hair Pact
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Dr.Oracle
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21;Stay B-Hydro Cream
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Dr.Oracle
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21;Stay B-Hydro Emulsion
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Dr.Oracle
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21;Stay B-Hydro Booster
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Dr.G
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Hyper Brightening Cream
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Dr.G
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Aqua Balance Cleansing Foam
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Dr.G
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Aqua Balance All-In-One SPF15
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Touch In Sol
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Flawless Skin Top Coat
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Touch In Sol
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Pretty Filter Dazzling Finish Powder
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Borntree
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Cosmecca Korea is now such a big corporation now: total sales in 2017 was bout US$162 million. With its acquisition of Englewood Lab, it could possibly exceed US$250 million this year.
However, still they are no.3 after Kolmar Korea and Cosmax. With this circumstance, CEO Cho Im-Rae is still very positive and confident.
"It is true that there are already those leading companies. However, Cosmecca's direction is somehow different from them. It is not always how big you are and how long you have run your business to become a leading company. Cosmecca will focus on our own direction and will become the leading OGM (Original Global Management) company both in Korea and global market."
I once had an opportunity to work with Cosmecca in 2016 and it was quite pleasureful. They were very nice, and I could see they were kind of enjoying developing products despite our quite hard requirements. I think this positive energy can make this company improve consistently and may make a big move in future.
Although it was such a long post I hope it may help you in a way, always feel free to leave a comment or contact me for any questions :)
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