Rising Beauty-related Keyword on Jul 3rd, 2018 in Korea
"Centella Asiatica Extract 병풀추출물 (also called Tiger Grass 호랑이풀)"
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| ▲ Centella Asiatica, also known as "Tiger Grass" |
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| Cosmetics/Beauty Keyword Ranks [Jun 29th - Jul 2nd] / Boxed keywords are Centella Asiatica Extract |
For 4 days between Jun 29th - Jul 2nd, Centella Asiatica Extract ranked the 1st keyword among cosmetics and beauty categories on NAVER, the biggest portal service in Korea .
Also related keywords like "Where to buy Centella Asiatia Extract", "Centella Asiatica" were ranked top 10 as well.
On Jun 28th, popular beauty director Pi Hyun-Jung (@director_pihyunjung) introduced a method how to make a moisturizing / revitalizing cream with Centella Asiatica Extract on a tv show called "Manmulsang (meaning 'Retailer for everything' in Korean)".
She introduced this method as a way to make a skin tightening cream with only US$3 and it caused a related keyword "Skin Tightening Cream 팽팽미인크림" with many blog reviews as well.
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| Blog reviews of Centella Asiatica Extract |
She introduced the how-to blog post to make the cream with Centella Asiatica Extract on her blog and many other bloggers followed to post effects of Centella Asiatica and introduced cosmetics products that contain the ingredient.
Many brands that have Centella Asiatica extract-based products added the keyword "Centella Asiatica Extract", "Manmulsang" or "Skin Tightening Cream" on the products so that customers can easily find them online.
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| Naver search results of "Centella Asiatica extract" |
Pi Hyun-Jung also introduced Broccoli extract and Hyaluronic acid on her blog and Youtube channel as well.
This helps customers to make their own products in order to solve their own concerns with quite limited budget, which makes the trend of "DIY beauty" recently.
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