[Aug 13th 2018] ECLADO Sun Cream 에끌라두 선크림

Rising Beauty Keyword on August 13th 2018 in Korea

"ECLADO Sun Cream 에끌라두 선크림"

▲ ECLADO Plus Collection Oil Free Sun Cream SPF40 PA++

As the most searched keywords, ECLADO Sun Cream was ranked #3 on Sunscreen category on Aug 12th.
Clicks on the keyword started rising on Aug 10th and it declined a little bit on Aug 12th actually.
ECLADO oil-free sun cream was introduced through a TV show 'Get It Beauty' and many other posts on social media and gone viral with those exposures online.



▲ Top searched keywords on Aug 12th, ECLADO Sun Cream ranked #3

▲ Click trend of ECLADO Sun Cream: Spiked on Aug 10th


Thanks to social media influencers' recommendations, ECLADO sun cream went viral again.
There have been many reviews on ECLADO sun cream with keywords such as 'Summer Sun Cream' and 'Olive Young Sun Cream'.
On Aug 10th, a micro-influencer @heesun0613 posted a review on the sun cream on Instagram and it got over 1,000 likes.
Also on Aug 12th, a review by a famous blogger 'Winkle 윈클레아' was featured on NAVER Fashion & Beauty main page and it recorded over 20K views.


▲ Review on ECLADO Oil-Free Sun Cream by @heesun0613

▲ Winkle's review published on NAVER Fashion & Beauty main page


With getting more demands, ECLADO Oil-Free Sun Cream is now out of stock on some e-commerce channels and online Duty-Free shops.
Olive Young is now promoting the sun cream with more available exposures on their website in order to correspond the rising demands trend.

▲ ECLADO Sun Cream promotion on Olive Young website

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