[Aug 17th 2018] Dr.PACKER 닥터패커
Rising Beauty Keyword on August 17th 2018 in Korea
On Aug 16th, 'Dr.PACKER' was ranked #2 on the entire Beauty/Cosmetics category as the most searched keyword.
Although there had been very limited clicks on the keyword before the day, clicks spiked dramatically on Aug 16th as well.
Dr.PACKER is a mask sheet brand launched by LG Household & Health Care in September 2017.
On Aug 15th, Beauty Youtuber 'LAMUQE (라뮤끄)' uploaded a video titled "How to become pretty without makeup" to introduce various tips for quick, easy, hassle-free skin care and makeup.
In the video, she introduced Dr.PACKER 5 Minutes Daily Soothing Mask and highly recommended it as it can easily hydrate skin with comfortable texture.
She also announced that Dr.Packer would be on sale for 50% on Aug 16th in the 'show more' section.
*LAMUQE: Popular beauty Youtuber with over 1.25 million subscribers
LAMUQE used the 5 Minutes Daily Soothing Mask on her 'Fig Makeup' video uploaded on July 29th as well.
The video was a GRWM (Get Ready With Me) concept content covering skin care, makeup, hair, and outfit too.
In the video she lowered skin temperature and soothed skin with the tissue-like mask sheet.
On Aug 16th, the Dr.Packer 5 Minutes Daily Soothing Mask was on sale through NAVER Beauty Window (NAVER e-commerce platform) for 40% off.
The items seemed temporarily sold out as many questions regarding restock were left on the item page.
With these special sale and LAMUQE's promotion, the keyword Dr.PACKER suddenly came up online rapidly and showed its presence.
"Dr.PACKER 닥터패커"
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| ▲ Dr.PACKER 5 Minutes Daily Soothing Mask |
On Aug 16th, 'Dr.PACKER' was ranked #2 on the entire Beauty/Cosmetics category as the most searched keyword.
Although there had been very limited clicks on the keyword before the day, clicks spiked dramatically on Aug 16th as well.
Dr.PACKER is a mask sheet brand launched by LG Household & Health Care in September 2017.
 |
| ▲ Ranked #2 on the entire Beauty/Cosmetics category on Aug 16th |
 |
| ▲ Click trend: Suddenly spiked on Aug 16th |
On Aug 15th, Beauty Youtuber 'LAMUQE (라뮤끄)' uploaded a video titled "How to become pretty without makeup" to introduce various tips for quick, easy, hassle-free skin care and makeup.
In the video, she introduced Dr.PACKER 5 Minutes Daily Soothing Mask and highly recommended it as it can easily hydrate skin with comfortable texture.
She also announced that Dr.Packer would be on sale for 50% on Aug 16th in the 'show more' section.
*LAMUQE: Popular beauty Youtuber with over 1.25 million subscribers
 |
| ▲ LAMUQE's video titled 'how to become pretty without makeup' uploaded on Aug 15th 2018 |
 |
| ▲ Promoting the Dr.Packer's 50% sale information on the "Show more" section |
LAMUQE used the 5 Minutes Daily Soothing Mask on her 'Fig Makeup' video uploaded on July 29th as well.
The video was a GRWM (Get Ready With Me) concept content covering skin care, makeup, hair, and outfit too.
In the video she lowered skin temperature and soothed skin with the tissue-like mask sheet.
 |
| ▲ Fig Makeup video (for firm makeup under hot weather) |
On Aug 16th, the Dr.Packer 5 Minutes Daily Soothing Mask was on sale through NAVER Beauty Window (NAVER e-commerce platform) for 40% off.
The items seemed temporarily sold out as many questions regarding restock were left on the item page.
With these special sale and LAMUQE's promotion, the keyword Dr.PACKER suddenly came up online rapidly and showed its presence.
 |
| ▲ Dr.PACKER's 40% discount on NAVER Beauty Window |
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