COSON, the Innovative & Creative cosmetics manufacturer
#4 COSON 코스온
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| ▲ COSON |
# Brief History of COSON (코스온)
COSON's founder and CEO Lee Dong-Gun (profile) was born in 1968, studied Chemical engineering at Yeonsei University, and joined Amorepacific as a lab researcher.As he always dreamed to start his own business, he left Amorepacific and founded a new cosmetics manufacturing company 'Nabion' with some of his colleagues from Amorepacific Skin Care team.
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| ▲ Nabion, the former company of COSON (Source: Nabion website) |
In the beginning stage of their business, they tried quite a lot of new business.
They started producing products for various brands through a factory they rented in Seongnam-si.
They also launched their own brands such as "MIZON 미즈온" and "ATO 1004" as well.
In 2005, they launched a skin care spa "Mipl 미플" too, but they sold the business to Koreana Cosmetics in 2 years and tried to focus on manufacturing and retailing cosmetics as a professional cosmetics ODM company and a cosmetics retailer.
In 2009, they established their own manufacturing facilities in Osan where Amorepacific's researching labs and factories were located.
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| ▲ Lee Dong-Gun, Founder & CEO of COSON (Source: premium.mk.co.kr) |
Finally, in 2012, they bought out a public company '3H' listed on KOSDAQ and changed the company name to COSON.
COSON became a stock trade-able company and with its benefits they started growing a lot faster than they had grown.
In 2013, COSON established a new CGMP certified manufacturing facility in Osan in order to expand its capacity.
They also co-found a company 'Code Cosme' with a giant entertainment company YG and launched "MOONSHOT" in 2014. The brand then became fully owned by YG.
They also established a factory in China to market the country too.
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| ▲ MOONSHOT's first flagship store. COSON managed R&D part of the company (Source: YG Entertainment) |
As already mentioned above, not like other professional cosmetics manufacturers (ODMs), COSON both manufactures and run brands at the same time.
COSON's sales volume was about US$9 million in 2013 but it grew to US$23 million in 2014.
# COSON's business partners
As a ODM company, COSON produces cosmetics for various brands and quite a lot of portion of their business are generated by Amorepacific.COSON announced that about 33% of their whole business is from Amorepacific: 18% from Etude House, 5% from Innisfree, and 2% from eSpoir.
Of course they produce for other brands like TONY MOLY, Nature Republic, Clio, et cetera, however, the sum of other brands' business is only about 2-3%.
For global brands, COSON produces products for Tarte and BECCA too. For Tarte, they produce about 15 items including foundation and concealer.
They also produce for Miniso and Yujiahui (禦家匯) for their own private label products too.
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| ▲ ETUDE HOUSE 'Matte Chic Lip Lacquer' produced by COSON (Source: ETUDE HOUSE official website) |
As in the beauty industry for about 30 years, the founder and CEO Lee Dong-Gun has always addressed COSON's direction by reflecting general capacity of Korean cosmetics manufacturers and his own instinct.
"Korea has very clear 4 seasons, which means, we can test various colors and shades for each season very quickly. Currently many of manufacturers only focus on skin care, but make up category is also important and promising area we can discover further."
However, he also clearly understands that some of high-end technologies - basic raw ingredients, bio-technology, etc.) are not the area they can deliver the best.
So he decided to focus on utilizing those raw ingredients and bio technology for new functional ingredients to create additional values.
Through their own brand MIZON or Dr.Myer's, they contain those new functional ingredients to provide such innovative products (like MIZON's famous snail cream).
Recently they produced stem cell based items with Kangstem Biotech (강스템바이오텍) through a new brand 'GD11', which shows how hard COSON tries to create a new type of innovative products.
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| ▲ GD-11 stem cell based ampoule produced by COSON (Source: GD-11.com) |
# Products manufactured by COSON
1. MIZON - All In One Snail Repair Cream (Amazon Link) |
| ▲ MIZON's best selling AIO Snail Repair Cream (Source: MIZON shopping mall) |
Most of snail creams from other brands are bit heavy to apply but this MIZON snail cream is relatively lightweight and it appeals customers a lot.
2. Dr.Myer's - Water Keep Jelly Skins (Amazon link)
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| ▲ Dr.Myer's best selling Sun item (Source: MIZON shopping mall) |
3. MOONSHOT - Cream Paint Light Fit (Official page link)
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| ▲ MOONSHOT's best selling lip tint, Cream Paint Light Fit (Source: Moonshot's webstie) |
Well pigmented colors with smooth texture make this tint popular in Korea and other countries mainly in South-East Asia.
COSON was in charge of producing, research & development of MOONSHOT in its earlier stage in 2014.
4. Innisfree - Super Food Line (Blueberry Rebalancing Skin link at Amazon)
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| ▲ Innisfree's popular skin care line SUPER FOOD (Source: Innisfree official website) |
The Bluberry line products care skin with its antioxidant in blueberry for anti aging effects.
The super food line has several food-based ingredients: Fig, Artichoke, Oat, Broccoli, etc.
5. 3CE - Back To Baby Makeup Base (Official link)
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| ▲ Fashion-Beauty hybrid 3CE's makeup base (Source: www.stylenanda.com) |
4 shades help match with various skin tone and it also delivers a part of skin care function with its creamy texture.
*More product list is available on the bottom part of this post
Lee Dong-Gun, CEO of COSON does not think that this K-beauty trend is not a short term vogue but he thinks this trend can go further later on for mid-long term.
"Among fine chemistry applied consumer goods industry, cosmetics is the area Korean companies have the major competitiveness. This K-beauty trend is not only in China, but it is available many other countries now. This trend can last few years more and we need to co-grow with it."
COSON is now working closely with other retailers in various regions like Australia, Europe, and America.
COSON recorded annual sales of US$89 million in 2017 and they seem to be expanding their business even faster.
As COSON has experience and capability for both ODM and branding, they can become a top major cosmetics manufacturer both in Korea and in global market in near future :)
# List of items produced by COSON
Brand
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Product
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Link
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Village 11 Factory
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Moisture Serum
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Village 11 Factory
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Moisture Toner
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Village 11 Factory
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Moisture Emulsion
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Village 11 Factory
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Moisture Cream
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Village 11 Factory
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Moisture Eye Cream
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Village 11 Factory
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Moisture Cleansing Foam
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Village 11 Factory
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Relax Day Bath Oil
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Village 11 Factory
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Relax Day Body Oil Wash
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Village 11 Factory
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Relax Day Body Oil Cream
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Village 11 Factory
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Relax Day Foot Mask
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Village 11 Factory
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Relax Day Hand Mask
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Dr.Myer's
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Water Keep Jelly Cream
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Dr.Myer's
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Phyto Energy Collagen Ampoule
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Dr.Myer's
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Phyto Energy Placenta Ampoule
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Dr.Myer's
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Purifying Cleansing Oil
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Dr.Myer's
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Botanic Liquid Cleanser
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Dr.Myer's
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CO2 Deep Clean Shampoo
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Dr.Myer's
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Mild Solution Inner Clean Tissue
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Dr.Myer's
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Mild Solution Inner Mist
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Dr.Myer's
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Mild Solution Inner Cleanser
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MIZON
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Water Volume EX First Essence
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MIZON
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Water Volume EX Cream
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MIZON
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AHA 8% Peeling Serum
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MIZON
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Correct Vita Oil Cushion SPF50+
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Nature Republic
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Pure Bud Relief Essence Lotion
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Nature Republic
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Pure Bud Relief Cream
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Nature Republic
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Pure Bud Relief Toner
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Nature Republic
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Pure Bud Relief Foam Cleanser (For Oily
Skin)
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Nature Republic
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Pure Bud Relief Foam Cleanser (For Dry
Skin)
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Nature Republic
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Green Derma Mild Sun Cream SPF50+
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Nature Republic
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Green Derma Mild Toner
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Nature Republic
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Green Derma Mild Lotion
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Nature Republic
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Green Derma Mild Cream
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Nature Republic
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Pure Vita White Lotion
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Nature Republic
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By Flower Blusher
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Nature Republic
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Kiss My Lip Oil
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Nature Republic
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Creamy Lipstick
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Nature Republic
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California Aloe Perfect Sun Block SPF50+
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Nature Republic
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California Aloe Aqua Sun Gel SPF50+
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Nature Republic
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Botanical Green Tea Pore Stick
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ETUDE HOUSE
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Play Color Eyes #Juice Bar
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ETUDE HOUSE
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Play Color Eyes #In the Cafe
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ETUDE HOUSE
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Play Color Eyes #Beach Party
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ETUDE HOUSE
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Play Color Eyes #Peach Farm
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ETUDE HOUSE
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Play Color Eyes #Wine Party
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ETUDE HOUSE
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Berry Delicious Cream Blusher
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ETUDE HOUSE
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Glow On Base Oil Volume
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ETUDE HOUSE
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Glow On Base Hydra
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ETUDE HOUSE
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Sweet Pudding Tone Up Cream Oil Control
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ETUDE HOUSE
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Sweet Pudding Tone Up Cream Moisture
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ETUDE HOUSE
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Look At My Eyes Pearl Shadow Base
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ETUDE HOUSE
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Shining Powder Cheek Duo
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ETUDE HOUSE
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Pore Refine Pink Tape Pack
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ETUDE HOUSE
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Face Designing Contouring Palette
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ETUDE HOUSE
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Active Proof Shield Wear Color Tint
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ETUDE HOUSE
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Blend For Eyes
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ETUDE HOUSE
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O-Le-Mong One Shot Sherbet Cleanser
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ETUDE HOUSE
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Pure Drop Multi Oil (Genie Multi Oil)
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ETUDE HOUSE
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Pure Jelly Multi Balm (Genie Multi Balm)
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ETUDE HOUSE
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Sunprise Dust Block SPF50+
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Innisfree
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Fig Brightening Toner
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Innisfree
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Fig Brightening Tint Remover
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Innisfree
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Artichoke Layering Finishing Balm
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Innisfree
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Artichoke Layering Intense Cream
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Innisfree
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Artichoke Layering Intense Skin
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Innisfree
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Artichoke Layering Light Skin
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Innisfree
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Artichoke Layering Light Cream
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Innisfree
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Oat Mild Moisture Skin
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Innisfree
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Oat Mild Moisture Vasel Protection Balm
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Innisfree
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Oat Mild Moisture Sun Cream SPF50+
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Innisfree
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Blueberry Rebalancing 5.5 Cleanser
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Innisfree
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Blueberry Rebalancing Cleansing Water
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Innisfree
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Blueberry Rebalancing Skin
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Innisfree
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Blueberry Rebalancing Lotion
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Innisfree
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Blueberry Rebalancing Watery Sun Cream
SPF37
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Innisfree
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Broccoli Clearing Toner
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Innisfree
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Broccoli Clearing Lotion
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Innisfree
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Derma Formula Micellar Cleansing Water
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Innisfree
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Jeju Life Perfumed Hand Cream
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Innisfree
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TrueCare Vita Essential Balm
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Innisfree
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No Sebum Primer
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Innisfree
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Petal Blusher
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Lapothicell
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A.C. Daily Calming Peeling Booster
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Lapothicell
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A.C. Daily Calming Moisturizer
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Lapothicell
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Natural Mineral Sun Protection SPF50+
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Lapothicell
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Ceramide Hydra Fluid
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Lapothicell
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White Oxygen Tone Up Sleeping Mask
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Lapothicell
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Tone Up BB Cream SPF50+
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Lapothicell
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Sensitive Cleansing Water
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SKIN FOOD
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My Dessert Party Eyeshadow
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SKIN FOOD
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Shea Butter Rich Hand & Foot Butter
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SKIN FOOD
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Peach Cotton Cushion
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SKIN79
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Vita Glow BB Master
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SKIN79
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Water Wrapping Non-Chemical Sun Block
SPF50+
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SKIN79
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Water Wrapping Waterproof Sun Gel SPF50+
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SKIN79
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Water Wrapping Tone Up Sun Tint SPF50+
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SKIN79
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Pink BB Pumping Cushion SPF50+
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SKIN79
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Gold BB Pumping Cushion SPF50+
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SKIN79
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Eye:Fine Lip & Eye Remover
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SKIN79
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French Clay Foam Cleanser
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SKIN79
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Color Blender Green
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SKIN79
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Color Blender Pink
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SKIN79
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Waterful Deep Cleansing Water
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SKIN79
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Face Shine CC Cream
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SKIN79
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AragoSpa Aqua Essence
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The SAEM
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Eco Earth Power Pink Sun Cream SPF50+
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The SAEM
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Eco Soul Glow Master Primer
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The SAEM
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Eco Soul Porcelain Skin BB Cream
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The SAEM
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The Essential Galactomyces Whitening
Ampoule
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The SAEM
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Urban Delight Body Salt Scrub Wash
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The SAEM
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Urban Delight Body Salt Scrub
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The SAEM
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The Essential Galactomyces Vitamin Ampoule
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The SAEM
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See & Saw Sebum Clear Pack
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The SAEM
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Eco Soul Multi Brow Kit
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The SAEM
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Eco Earth Power Tone Up Sun Cream SPF50+
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The SAEM
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Eco Earth Power Blue Defense Sun Milk
SPF50+
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ARITAUM
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Magic Contouring Powder
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ARITAUM
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Magic Contouring Cream
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ARITAUM
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Magic Contouring Highlighter
|
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ARITAUM
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Full Cover Liquid Concealer
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ARITAUM
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Full Cover Foundation SPF50+
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ARITAUM
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Teatree Solution Spot Clear Patch
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ARITAUM
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Poremaster Sebum Control Stick
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ARITAUM
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Lip Top Coat
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ARITAUM
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My Recipe Pack
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eSpoir
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Dewy Face Glow Balm
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eSpoir
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Pigment Sequin
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eSpoir
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Eyeshadow Exclusive
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eSpoir
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Colorconic Tint Lacquer in Balm
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eSpoir
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Blush Glow
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eSpoir
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Intensive Care Lip Mask
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eSpoir
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Instant Comfort Lip Oil
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eSpoir
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Pink Me Up Face Prime Pink Shower Mist
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eSpoir
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Pro Atelier Mix & Play
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It's Skin
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It's Top Professional High Fit Lipstick
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It's Skin
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It's Top Professional Touch Finish
Correcting Foundation SPF30
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It's Skin
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It’s Top Professional Painting Marker Tint
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It's Skin
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it's Top Professional Ink Lip Velvet
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It's Skin
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PRESTIGE Lip Treatment d'escargot
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It's Skin
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PRESTIGE Peeling Soft d'escargot
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Guerisson
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Delight Cream (Horse Oil Cream)
|
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Guerisson
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Skin Relief Cleansing Foam
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Guerisson
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UV Defence Sun Gel Essence SPF50+
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Guerisson
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Horse Oil Hand Cream
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Guerisson
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Multi Corrective Eye Cream
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Too Cool For School
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On The Move Quadruple UV Shield SPF50+
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Too Cool For School
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Mild Cica Sun Lotion SPF50+
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Too Cool For School
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Pumpkin Purifying 24K Mask
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Too Cool For School
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Glam Lock Veiled
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Too Cool For School
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Glam Lock Brow Box
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Make p:rem
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Hydrate me. Micro Oil Serum
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Make p:rem
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UV Defence Me. Blue Ray Sun Fluid
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Make p:rem
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UV Defence Me. Blue Ray Sun Gel
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Make p:rem
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UV Defence Me. Blue Ray Sun Cream SPF50+
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Make p:rem
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Safe Me. Relief Moisture Cleansing Foam
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isoi
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3-Layer Protection Pure Sunscreen SPF30
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http://www.isoi.co.kr/product/goods_detail?goods_no=2230
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isoi
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Bulgarian Rose Cover Fit Foundation Pact
SPF30
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http://www.isoi.co.kr/product/goods_detail?goods_no=1782
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isoi
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Bulgarian Rose Natural Eyes
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isoi
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Sensitive Skin Moisture Lip Balm
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MOONSHOT
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Cream Paint Lip Tint
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MOONSHOT
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Cream Paint Light Fit Lip Tint
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MOONSHOT
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Mist Essence Moist
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MOONSHOT
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Face Perfection Balm Cushion SPF50+
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MOONSHOT
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Face Perfection Liquid
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MOONSHOT
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Powder Block (Lingerie Pearl Type)
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MOONSHOT
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Powder Block (Pearl Type)
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MOONSHOT
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Dark Spot Concealer
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MOONSHOT
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For Men Grooming BB Cream SPF30
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MOONSHOT
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Lip Treatment Glow
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IPKN
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Cicaphlamine Eye & Face Cream
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IPKN
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Twinkle Beam Flash Cream
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IPKN
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Twinkle Blur Foundation SPF40
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IPKN
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Light Daily Sun Gel SPF50+
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IPKN
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Aqua Drop Sun Gel SPF50+
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PONY Effect
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Cover Stay Cushion Foundation SPF50+
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PONY Effect
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Skin Fit Powder Pact SPF25
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JUNGSAEMMOOL
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High Color Lipstick
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JUNGSAEMMOOL
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Refining Eyeshadow Double
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JUNGSAEMMOOL
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Refining Eyeshadow Triple
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JUNGSAEMMOOL
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High Tinted Lip Lacquer
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JUNGSAEMMOOL
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High Glow Lipstick
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Holika Holika
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Aloe Waterproof Sun Gel SPF50+
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Holika Holika
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Moisture Sun Gel SPF50+
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Holika Holika
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Mild Sun Lotion SPF50+
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Real Barrier
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Extreme Moisture BB SPF30
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Real Barrier
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Extreme Moisture Lip Balm
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Real Barrier
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Control-T Natural Tone Up Cream
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Real Barrier
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Control-T Solution Cream
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Mamonde
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Flower Pop Blusher
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Dr.Oracle
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21;Stay A-Thera BB SPF50+
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Dr.Oracle
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21;Stay A-Thera Toner
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Dr.Oracle
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21;Stay A-Thera Emulsion
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Dr.Oracle
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21;Stay A-Thera Cream
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Dr.Oracle
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21;Stay A-Thera Sun Block SPF50+
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Dr.Oracle
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21;Stay Acerola-C Ampoule
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Dr.Oracle
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21;Stay Hyaluronic Ampoule
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Dr.Oracle
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21;Stay Maca Peptide Ampoule
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SNP
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Bird's Nest Revital Aqua Cleansing Foam
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SNP
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Bird's Nest W+ Brightening Cream
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SNP
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Prestige Mayu Cream (Horse Oil Cream)
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CLIO
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Kill Cover Airwear Protexture Foundation
SPF25
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CLIO
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Mad Matte Liquid Lip
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CLIO
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Blur Pang Whip BB
|
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Dr.G
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Green Mild Up Sun SPF50+
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Dewy Tree
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Urban Shade Anti-Pollution Sun SPF50+
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Dewy Tree
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Ultra Vitalizing Snail Serum
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Dewy Tree
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Ultra Vitalizing Snail Emulsion
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Dewy Tree
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Ultra Vitalizing Snail Essence Water
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Dewy Tree
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AC Dew Blemish Calming Calamine Spot
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3CE
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Back To Baby Makeup Base
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