[Jul 17th 2018] The Face Shop Ink Lasting Foundation

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Rising Beauty Keyword on July 17th 2018 in Korea

"The Face Shop Ink Lasting Foundation 더페이스샵 잉크래스팅 파운데이션"

▲ The Face Shop - Ink Lasting Foundation Slip Fit SPF30

 On July 16th, The Face Shop - Ink Lasting Foundation was ranked #9 on Base Makeup category and #37 on entire Beauty/Cosmetic category.
▲ #9 on Base Makeup category on July 16th
The Face Shop's Ink Lasting Foundation has been known as a favorite foundation of Lisabae(이사배), a beauty Youtuber & influencer in Korea.
Since Lisabae used the foundation several times without any sponsor activity from The Face Shop, the foundation then started being called "Lisabae Recommending Item (이사배 추천템)" online.

▲ Lisabae's review on the foundation on Youtube

▲ Ink Lasting Foundation found as a related keyword to Lisabae recommending items
Recently The Face Shop has produced various reviewing videos with many popular beauty influencers.
A super famous beauty influencer Lamuqe has introduced various makeup tips with Ink Lasting Foundation.
Although it was a sponsored ad video, it recorded 740K views within 3 weeks with its useful makeup tips.
▲ "You can be a Base-Makeup Genius" video by Lamuqe
Another popular influencer Yoon Charmi uploaded a video to test how long the Ink Lasting Foundation actually lasts.
She directed the video in quite fun ways - Got sweaty in Jjimjilbang (찜질방, Kroean Spa), Got wind & rained. This video shows how long and well the Ink Lasting Foundation works and it recorded over 190K views within a day.
▲ Testing review on Ink Lasting Foundation by Yoon Charmi
On the days of videos uploaded on Youtube on June 24th & July 16th, clicks to The Face Shop Ink Lasting Foundation rose sharply.

▲ Click trend of "The Face Shop - Ink Lasting Foundation"

Location: Seoul, South Korea

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