[Jul 18th 2018] SKIN&LAB 스킨앤랩

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Rising Beauty Keyword on July 18th 2018 in Korea

"SKIN&LAB 스킨앤랩"

▲ SKIN&LAB Barrierderm Intensive Cream

 On July 17th, 'Skin&Lab' was ranked #2 and 'Skin&Lab BarrierDerm Intensive Cream' was ranked on #6 on Skin Care category.
▲ #2 & #6 on Skin Care category on July 17th
Beauty cartoon author Doenda (Youtube / Instagram @bonobim) introduced SKIN&LAB Barrierderm Intensive Cream for 3 times online.
On the 'New Item Introduction 신상품평회' session, she selected the cream as a Recommending Relaxing Cream.
With Glossy Days (cosmetics subscription service), Doenda and Glossy Days contained the cream on their Beauty Box as a collaboration project.
Recently Doenda recommended the cream again while introducing skin care tips for cotton pads.
▲ SKIN&LAB introduced on "How About This?" session of Doenda's blog (May 6th 2018)

▲ Doenda & Glossy Days's collaborative Beauty Box project for summer beauty items
▲ The evolved skin pack, "Skin Cream Pack" blog post by Doenda (July 9th 2018)
After Doenda & Glossy Days's beauty box collaboration, many review contents have been uploaded and the rising keyword for SKIN&LAB followed.
▲ Search result for "SKIN&LAB" on NAVER
After those review posts uploaded, clicks for SKIN&LAB and Barrierderm Intensive Cream keywords rose sharply.
▲ Click trend for SKIN&LAB and the cream on Beauty/Cosmetics category

Location: Seoul, South Korea

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