[Jul 27th 2018] YSL Metallic Tint 입생로랑 메탈릭 틴트

Rising Beauty Keyword on July 27th 2018 in Korea

"YSL Metallic Tint 입생로랑 메탈릭틴트"

▲ YSL Tatouage Couture Metallics

On July 26th, YSL Metallic Tint was ranked #4 on Color Makeup category and #49 on entire Beauty/Cosmetics category.
The tint means Yves Saint Laurent Beaty's "TATOUAGE COUTURE METALLICS (official website)" newly launched in Korea on the day and it generated many of clicks as well.



▲ YSL Metallic Tint ranked #4 on Color Makeup category 

▲ Clicks trend of YSL Metallic Tint: spiked on July 26th


Also an article posted by Insight (modern social news service in Korea) was a hit on Facebook.
The article's thumbnail image contained the tint's texture and swatches images with its very unique snake printed package.
In a beauty-centric online community "Powder Room", a video content introducing the tint's texture and shades was released too.


▲ Insight's article on July 25th

▲ Powder Room's reviewing video on July 18th


YSL collaborated with celebrities since its official launch.
Actress 'Kim Sa-Rang' and singer 'Anda' uploaded pictures with the lip tints on Instagram.
▲ Kim Sa-Rang's Instagram

▲ Anda's Instagram


Many other digital influencers also posted pictures of Tatouage Couture Metallics before its official launch.
Many pictures are taken with the tint's applicator on lips as the applicator contains YSL logo on it as a Tatouage Couture Metallics' unique feature.


▲ Sejeong's Instagram page

▲ LeeGirin's Instagram page

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