HANKOOK Cosmetics Manufacturing, Former Biggest Competitor of Amorepacific
#6 HANKOOK Cosmetics Manufacturing 한국화장품제조
#Brief History of HANKOOK Cosmetics Manufacturing
HANKOOK Cosmetics Manufacturing (website) is a manufacturing subsidiary of HANKOOK Cosmetics (한국화장품) which was established by two co-founders Kim Nam-Yong and Im Gwang-Jeong in 1962.The former chairman Im Gwang-Jeong, from Gaeseong in North Korea, used to work for a pharmaceutical company as a salesperson and visited Japan several times.
As he realized that cosmetics industry could grow in Korea, he offered his close friend Kim Nam-Yong who was running a distillery and a rice mill to start a cosmetics business.
Since then they have been running its company HANKOOK Cosmetics as one of the biggest cosmetics company in Korea and they also established another big company HANBUL Cosmetics (running It's Skin) in 1989 as well.
Although those 2 have passed away already, Kim Nam-Yong and Im Gwang-Jeong then had become a family-in-law and their descendants still run the business together.
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| ▲ HANKOOK Cosmetics's best selling brand "JUTANHAK (쥬단학)" in 1960's. The brand is still available now. |
Along with Amorepacific, HANKOOK Cosmetics had been one of the 2 biggest cosmetics company in Korea with its mega-bestselling brands JUTANHAK(쥬단학). However, after the huge change on Korean beauty industry done by Missha's extraordinary growth with its "Road-Shop Brand" business model, HANKOOK Cosmetics experienced such a tough time in its business as they had kept their business model such as direct sales or sales through cosmetics retailers.
"In the time, beauty industry was changing dramatically. Our competitors had divided their business unit by function like manufacturing, marketing, or retailing. However, HANKOOK cosmetics was just doing its business as usual: direct sales and prestige products at higher prices. (Lee Yong-Jun, CEO of HANKOOK Cosmetics)"
HANKOOK Cosmetics decided to establish a manufacturing business so that it can solely run its own business not only with HANKOOK's existing brands but with other brands.
Now HANKOOK Cosmetics Manufacturing produces for many different brands including its own brand The Saem and other brands such as AHC, ETUDE HOUSE, CLIO, April Skin, etc.
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| ▲ HANKOOK Cosmetics Manufacturing's Factory in Eumseong, Chungcheongbuk-do |
As HANKOOK Cosmetics has always focused on cosmetics, they have improved their manufacturing quality and technology for over 60 years.
They have featured CGMP and ISO-certified manufacturing facilities and have several technology license contracts with beauty giants such as Loreal (1980), Lancome (1981), and Intercos (1993).
HANKOOK Cosmetics is the company that launched Sunscreen functional cosmetics in Korea and it has contributed all Korean beauty & cosmetics industry to improve its standard quality as well.
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| ▲ HANKOOK Cosmetics Manufacturing's facilities |
As mentioned earlier, HANKOOK Cosmetics run its own brands such as the SAEM, Jutanhak, etc. but they do not manufacture only for their brands but they manufacture for many other brands (Not like COSVISION manufacturing only for Amorepacific brands).
Lee Yong-Jun, current CEO of HANKOOK Cosmetics and the grand son of its two founders, said that they were going to expand the HANKOOK Cosmetics Manufacturing's business area a lot further later on.
"When we ran only for our brands, there were so many excellent products that were silently gone without proper marketing and retail supports. Now, with our ODM business, we can work with many other brands and provide a lot more products to customers, which help our business scale and help us learn the market and industry better."
HANKOOK Cosmetics Manufacturing recorded US$ 60 million sales in 2017 and they see over US$ 100 million sales in 2018 and close to US$ 200 million in 2020.
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| ▲ Lee Yong-Jun, CEO of HANKOOK Cosmetics & HANKOOK Cosmetics Manufacturing |
# Products Manufactured by HANKOOK Cosmetics Manufacturing
1. CLIO - Kill Cover Conceal Cushion
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| ▲ CLIO's best selling cushion foundation, Kill Cover Cushion |
CLIO's recent successes are mostly driven by this Kill Cover Conceal Cushion manufactured by HANKOOK Cosmetics Manufacturing.
Its high coverage yet smoothly applied texture prove how excellent HANKOOK can make a cushion foundation product.
2. APRIL SKIN - Magic Snow Cushion
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| ▲ APRIL SKIN's 2nd best seller, Magic Snow Cushion |
HANKOOK Cosmetics Manufacturing participated in production of APRIL SKIN's earlier products and now they produce many products of APRIL SKIN's second brand "MEDI CUBE" as well.
3. KLAVUU - Urban Pearlsation High Coverage Tension Cushion
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| ▲ Pearl-based cushion foundation of KLAVUU, so called "Actress Cushion" |
Pearlsation Tension Cushion delivers high coverage yet smooth texture that helps create glowing skin texture.
4. AHC - Natural Plus Sunstick
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| ▲ AHC's mega hit product in Korea in 2017, Natural Plus Sunstick |
AHC's sunstick was such a huge hit in 2017 in Korea and its manufacturer HANKOOK Cosmetics Manufacturing showed its ability to make such an excellent quality sunscreen.
5. the SAEM - Urban Eco Harakeke Cream
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| ▲ Unique ingredient Harakeke-based moisturizing cream |
The cream is hypoallergenic ingredient Harakeke extract based and it moisturizes skin fully with its quite lightweight texture.
6. ETUDE HOUES - Active Proof Cool Down Soothing Gel
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| ▲ ETUDE HOUSE's 2018 summer targeted Active Proof line's soothing gel |
This cooling soothing gel has a roller applicator to apply easily and clearly with its naturally derived cooling ingredients such as Aloe, Broccoli, Tangerine, Green Tea, etc.
It seems quite funny that Amorepacific and HANKOOK used to be the biggest competitors each other and now they can collaborate.
As HANKOOK Cosmetics has run its busienss over 60 years, it is very important for Korean beauty industry to keep and share their experiences, skills, and abilities.
Just like the CEO said, I hope that HANKOOK can keep producing many products for many brands and improving their technologies continuously so that the whole Korean beauty industry also could improve better later on.
# List of Items produced by HANKOOK Cosmetics Manufacturing
Brand
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Product
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Link
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The SAEM
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Urban Eco Waratah Toner
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The SAEM
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Urban Eco Waratah Eye Cream
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The SAEM
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Urban Eco Waratah Ampoule
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The SAEM
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Urban Eco Waratah Sleeping Mask
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The SAEM
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Urban Eco Waratah Light Cream
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The SAEM
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Urban Eco Waratah Red Energy Oil
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The SAEM
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Urban Eco Waratah Cream
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The SAEM
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Urban Eco Waratah Essence Lotion
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The SAEM
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DERMA PLAN Sensitive Soothing Treatment
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The SAEM
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DERMA PLAN Ultra Balm Cream
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The SAEM
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DERMA PLAN Balancing Moisturizer
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The SAEM
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DERMA PLAN Soothing Toner
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The SAEM
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Urban Eco Harakeke Whitening Cream
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The SAEM
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Urban Eco Harakeke Whitening Essence
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The SAEM
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Urban Eco Harakeke Fresh Toner
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The SAEM
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Urban Eco Harakeke Fresh Cream
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The SAEM
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Urban Eco Harakeke Foam Cleanser
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The SAEM
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Urban Eco Harakeke Toner
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The SAEM
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Urban Eco Harakeke Cream
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The SAEM
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Urban Eco Harakeke Essence
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The SAEM
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Urban Eco Harakeke Emulsion
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The SAEM
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Urban Eco Harakeke Ampoule
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The SAEM
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Urban Eco Harakeke Root Sleeping Mask
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The SAEM
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Urban Eco Harakeke Root Deep Cream
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The SAEM
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Mervie Aquaura Serum
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The SAEM
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Mervie Aquaura Cream
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The SAEM
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Mervie Hydra Serum
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The SAEM
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Mervie Hydra Emulsion
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The SAEM
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Mervie Hydra Toner
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The SAEM
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Mervie Hydra Intensive Cream
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The SAEM
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Mervie Hydra Cream
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The SAEM
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The Essential Galactomyces First Essence
Special Set
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The SAEM
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The Essential Galactomyces First Essence
Special Set - Light
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The SAEM
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ECO ENERGY Mild All In One Fluid
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The SAEM
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ECO ENERGY Mild Emulsion
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The SAEM
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ECO ENERGY Mild Toner
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The SAEM
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ECO ENERGY Mild Cleansing Foam
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The SAEM
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Calamansi Pore Freshner
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The SAEM
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Calamansi Pore Tightener
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The SAEM
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Iceland Hydrating Soothing Gel
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MAXCLINIC
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Vitamin Spa Cleanser
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MAXCLINIC
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Rose Vitamin Spa Cleanser
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MAXCLINIC
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Royal Caviar Spa Cleanser
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MAXCLINIC
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Fingerlime Vitamin Spa Cleanser
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MAXCLINIC
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Refining Truffle Spa Cleanser
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MAXCLINIC
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Purifying Vitamin Oil Foam
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MAXCLINIC
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Lux Addition Intensive Cream
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MAXCLINIC
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Cirmage Advanced Cream
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MAXCLINIC
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Vita Serum Whitening Ampoule
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MAXCLINIC
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Caviar Propolis Ampoule
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MAXCLINIC
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Fingerlime Vitamin Ampoule
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MAXCLINIC
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Collagen 80 Mist Serum
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MAXCLINIC
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Intensive Collagen Ampoule
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MAXCLINIC
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Lux Addition Intensive Toner & Emulsion
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MAXCLINIC
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Vita Toning 28 Drop Ampoule
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MAXCLINIC
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Collagen EX Treatment Essence
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MAXCLINIC
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Centella 28 Drop Ampoule
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MAXCLINIC
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Blooming White Vitamin Ampoule
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MAXCLINIC
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Peptide 28 Drop Ampoule
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MAXCLINIC
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Tone Up BB Cushion
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MAXCLINIC
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Face Spa Collagen Firming Mask
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MAXCLINIC
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Face Spa Luminous Pearl Mask
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MAXCLINIC
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Gold Triple Herbal BB SPF42
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MAXCLINIC
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Age Defying Intensive Toner
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MAXCLINIC
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Age Defying Intensive Emulsion
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MAXCLINIC
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Age Defying Intensive Cream
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MAXCLINIC
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Propolis Black Mask
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MAXCLINIC
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Meso Change Program (Ampoule)
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MAXCLINIC
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Deep & Deeper Meso Change Ampoule
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MAXCLINIC
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Hyaluronic Acid Vita Oil Foam
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MAXCLINIC
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Lime Caviar Oil Foam Vitamin Edition
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MAXCLINIC
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Vita Lift Nourishing Ampoule
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MAXCLINIC
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Water Lift Moisture Ampoule
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MAXCLINIC
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Most White Radiance Toner & Emulsion
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MAXCLINIC
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Collagen Intensive Ampoule
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MAXCLINIC
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Skin Cover Pact
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MAXCLINIC
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Collagen Recover Pact
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MAXCLINIC
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Collagen Energy Essence
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MAXCLINIC
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Cirmage Lifting Stick
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MAXCLINIC
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Ecoglam Cica Cure Stick
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MAXCLINIC
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Ecoglam Cica Cure Cream
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MAXCLINIC
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Ultra Moisture Cream
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MAXCLINIC
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Ceramide Facial Cream
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MAXCLINIC
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Pro Edition Hydro Firming Gel Toner
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MAXCLINIC
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Pro Edition Hydro Firming Gel Cream
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ETUDE HOUSE
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Active Proof Cool Down Soothing Gel
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ETUDE HOUSE
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Active Proof Liquid Fitting Base SPF50+
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ETUDE HOUSE
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Double Bubble Foam
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ETUDE HOUSE
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Big Cover Pot Concealer PRO
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ETUDE HOUSE
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Any Concealer Balm
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ETUDE HOUSE
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Any Cheek Balm
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ETUDE HOUSE
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Dead Skin Cell T.A.P.A. Peeling Mask - AHA
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Skinzen
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Ecoglam Sunstick Plus SPF50+
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Skinzen
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Ecoglam Sun Cushion SPF50+
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MEDICUBE
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Red Erasing Cream
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MEDICUBE
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Red Cushion
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MEDICUBE
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Red Concealer
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SCINIC
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Coconut Moist Toner
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SCINIC
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Coconut Moist Cream
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SCINIC
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Coconut Moist Oil
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SCINIC
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Coconut Aqua Toner
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SCINIC
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Coconut Aqua Gel Cream
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SCINIC
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Enjoy All Round Airy Sun Stick SPF50+
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SCINIC
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Enjoy Safety Sun Stick SPF50+
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SCINIC
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Propolis Energy Serum
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SCINIC
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Propolis Energy Lotion
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CLIO
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Kill Cover Conceal-dation SPF45
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CLIO
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Kill Cover Conceal-dation Stick SPF50+
|
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CLIO
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Kill Cover Pot Concealer
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CLIO
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Kill Cover Conceal Cushion SPF45
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CLIO
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Kill Cover Liquid Concealer
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CLIO
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Nudism Water Grip Brightener SPF30
|
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CLIO
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Nudism Water Grip Cushion SPF50+
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SKIN79
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Super + O2 BB Cleanser
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SKIN79
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Injection Cushion SPF50+
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SKIN79
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Jamsu Cushion SPF50+
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SKIN79
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Watery Pact SPF50+
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AHC
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Natural Perfection Aqua Sun Spray SPF50+
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AHC
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Natural Perfection Sun Stick SPF50+
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A,TRUE
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Violet Petal Black Tea Hydrating Toner
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TOO COOL FOR SCHOOL
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Pumpkin Slim Body Shaper
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TOO COOL FOR SCHOOL
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Art Class By Rodin Nouvelle Eponge SPF50+
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TOO COOL FOR SCHOOL
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Aqua Gel Mist
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TOO COOL FOR SCHOOL
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Art Class Concealed Creme
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SNP
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Daily Sun Care UV Shield Screen
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WAKE MAKE
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Defining Cover Concealer
|
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WAKE MAKE
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Defining Cover Conceal Pot
|
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Hanskin
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Light Moolbalm
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Hanskin
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Ink Bag Cushion
|
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IPKN
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Tone Up Cover Cushion SPF50+
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IPKN
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Skinny Fit Cover Cushion SPF50+
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SAMPAR
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Addict Pink Tone Up Sun Cushion SPF50+
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KLAVUU
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Urban Pearlsation High Coverage Tension
Cushion SPF50+
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Secret Key
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Iceland Hyaluron Soothing Gel
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Secret Key
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Tattoo Cover Cushion SPF47
|
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Secret Key
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Snow White Color Tone Up Cream
|
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Secret Key
|
Cover Up Skin Perfector BB Cream SPF30
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Pony Effect
|
Cover Up Pro Concealer
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Dr.Ato
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Silky Sun Stick SPF50+
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