[Sep 14th 2018] Dior Lipstick

-
Rising Beauty Keyword on September 14th 2018 in Korea

"Dior Lipstick"
▲ Dior - Rouge Dior Ultra Rouge
On Sep 13th, "Dior Lipstick" was ranked #17 on the Makeup category as the most searched keyword.
▲ Dior Lipstick ranked #17 on Makeup category on Sep 13tn


 Dior launched its new lipstick line "Ultra Rouge" on Aug 24th. 
Clicks on Dior Lipstick spiked when it launched in Aug and it has maintained its high-click trend steadily.
▲ Click trend: Spiked on Aug 13th and peaked in Sep
This new Ultra Rouge went viral very big as it collaborated with a singer SUNMI.
Ultra Rouge was featured on SUNMI's new song Siren's music video released on Sep 4th.
Her red lips in the video were made up by Dior Lipstick as well.
▲ SUNMI's new song Siren's Music Video - Dior lipsticks featured
▲ SUNMI's new song Siren's Music Video - Red lips by Dior Ultra Rouge
Along with the Ultra Rouge's launch, Harper's Bazaar Korea released SUNMI's picture on their Instagram.
In the pictures SUNMI showed various makeups with 5 different shades of Dior lipsticks.
The Instagram post has got over 6K views.
▲ Harpers' Bazaar Korea's Instagram post
The Dior's muse Natalie Portman's pictures with Dior lipsticks were posted on Dior's Instagram.
Her pictures promotion received massive attention in Korea as she has been known widely with various movies in Korea too.
▲ Natalie Portman's picture featured on Dior's official Instagram
Popular beauty Youtubers such as YOOTRUE and Heizle released makeup videos to review Dior lipsticks on Youtube, especially Heizle's video got over 284K views.
▲ YOOTRUE's reviewing video on Dior Ultra Rouge

▲ Heizle's reviewing video on Dior Ultra Rouge

Location: Seoul, South Korea

Comments

Post a Comment

Popular posts from this blog

1st ODM in Korea, Kolmar Korea

-
Image
#1 KOLMAR KOREA 한국콜마 ▲ KOLMAR KOREA # Brief History of Kolmar Korea Korean cosmetics ODM business started in 1990 by ' Kolmar Korea 한국콜마(주) ' ( link to company website ), which is one of the biggest ODM companies in Korea. Kolmar Korea's founder Yoon Dong-Han ( Link to his biography ) got his first job as a banker at Nonghyup as this job offered him the best salary. He worked for the company for about 4 years and realized that this banking work was not meant for him as he wanted something dynamic job.
Read more

COSMAX, the biggest ODM in Korea

-
Image
#2 COSMAX 코스맥스 ▲ COSMAX # Brief History of COSMAX ' COSMAX 코스맥스 ( company website )' is one of the biggest cosmetics manufacturers (OEM/ODM) in Korea and compete with Kolmar Korea for the biggest and leading Korean ODM title. Lee Kyung-Soo ( Bloomberg profile ), the founder/Chairman/CEO of COSMAX, graduated Seoul National University with a major pharmacy in 1970 and worked for several companies like Dong-A Pharmaceutical Co., Oricom (advertising agency) and then joined Daewoong Pharmaceutical Co. just like the found of Kolmar Korea Yoon Dong-Han.
Read more

[2nd Week Mar 2020] Rising beauty products/brands in Korea

-
I have been in kbeauty industry for a while and one of the most interesting parts of the K-beauty wave is that there is quic a big difference between in Korea and other countries in terms of beauty trend. For example, those brands all K-beauty junkies definitely know like Cosrx and dear Klair's are not really famous or well known in Korea. On the other hand, those brands picking up really quick in Korea are not much introduced to other countries. Since I like reading content in this community, I like to contribute to the community by introducing those newly rising brands and products in Korea. I'm not sure how often I can keep this posts up but will try my very best to upload biweely or monthly at least. **I have chosen the products below by outstanding keyword ranks of beauty category on   naver.com , the biggiest local-dominating portal service in Korea [Goodal] green tangerine vita C dark spot serum 30ml - Price: KRW 19,200 - USD 16.16 - Manufacturer: Cos...
Read more