[Sep 14th 2018] Dior Lipstick
Rising Beauty Keyword on September 14th 2018 in Korea
On Sep 13th, "Dior Lipstick" was ranked #17 on the Makeup category as the most searched keyword.
Dior launched its new lipstick line "Ultra Rouge" on Aug 24th.
Clicks on Dior Lipstick spiked when it launched in Aug and it has maintained its high-click trend steadily.
This new Ultra Rouge went viral very big as it collaborated with a singer SUNMI.
Ultra Rouge was featured on SUNMI's new song Siren's music video released on Sep 4th.
Her red lips in the video were made up by Dior Lipstick as well.
Along with the Ultra Rouge's launch, Harper's Bazaar Korea released SUNMI's picture on their Instagram.
In the pictures SUNMI showed various makeups with 5 different shades of Dior lipsticks.
The Instagram post has got over 6K views.
The Dior's muse Natalie Portman's pictures with Dior lipsticks were posted on Dior's Instagram.
Her pictures promotion received massive attention in Korea as she has been known widely with various movies in Korea too.
Popular beauty Youtubers such as YOOTRUE and Heizle released makeup videos to review Dior lipsticks on Youtube, especially Heizle's video got over 284K views.
"Dior Lipstick"
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| ▲ Dior - Rouge Dior Ultra Rouge |
On Sep 13th, "Dior Lipstick" was ranked #17 on the Makeup category as the most searched keyword.
 |
| ▲ Dior Lipstick ranked #17 on Makeup category on Sep 13tn |
Dior launched its new lipstick line "Ultra Rouge" on Aug 24th.
Clicks on Dior Lipstick spiked when it launched in Aug and it has maintained its high-click trend steadily.
 |
| ▲ Click trend: Spiked on Aug 13th and peaked in Sep |
This new Ultra Rouge went viral very big as it collaborated with a singer SUNMI.
Ultra Rouge was featured on SUNMI's new song Siren's music video released on Sep 4th.
Her red lips in the video were made up by Dior Lipstick as well.
 |
| ▲ SUNMI's new song Siren's Music Video - Dior lipsticks featured |
 |
| ▲ SUNMI's new song Siren's Music Video - Red lips by Dior Ultra Rouge |
Along with the Ultra Rouge's launch, Harper's Bazaar Korea released SUNMI's picture on their Instagram.
In the pictures SUNMI showed various makeups with 5 different shades of Dior lipsticks.
The Instagram post has got over 6K views.
 |
| ▲ Harpers' Bazaar Korea's Instagram post |
The Dior's muse Natalie Portman's pictures with Dior lipsticks were posted on Dior's Instagram.
Her pictures promotion received massive attention in Korea as she has been known widely with various movies in Korea too.
 |
| ▲ Natalie Portman's picture featured on Dior's official Instagram |
Popular beauty Youtubers such as YOOTRUE and Heizle released makeup videos to review Dior lipsticks on Youtube, especially Heizle's video got over 284K views.
 |
| ▲ YOOTRUE's reviewing video on Dior Ultra Rouge |
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| ▲ Heizle's reviewing video on Dior Ultra Rouge |
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