[Oct 14th 2018] VANT Cushion
Rising Beauty Keyword on October 14th 2018 in Korea
Since July 1st, VANT Cushion has been the #1 most searched keyword in the entire Beauty/Cosmetics category.
VANT Cushion was around #30-60 ranked until June but it spiked in July because of its huge popularity on TV shopping which generated lots of clicks and searches.
*VANT 36.5 is a skin care and face makeup brand run by VT Cosmetics.
There are 3 main reasons how VANT Cushion has kept its high buzz online.
1. Social Media
"VANT Cushion" firstly went viral thanks to its Facebook ad video.
In 2016, one of VANT 36.5's earlier cushion foundations "Essence Skin Pact" was launched and some of customers said they wanted to scoop it up with a spoon because of its essence-ful texture.
VT Cosmetics noticed this fun comment and decided to make a video to scoop up the Essence Skin Pact: The video recorded over 2 million views.
Although it was not like a TV commercial, it contained information that customers may wonder such as how-to-apply tips, texture, etc.
After the ad videos went viral, VT Cosmetics targeted Instagram by collaborating with beauty influencers and making a pet name called "Stewardess Cushion" with hashtags.
2. TV Shopping
As mentioned above, TV shopping channel has been the main help for VANT to become the most searched beauty item since July 2018.
VANT 36.5 had become popular online and they launched on TV shopping.
VANT 36.5's one of best sellers "All Master Sun Cushion" has been the mega-hit item on TV shopping: Aired 4 times and sold-out within an hour for all 4 times.
All Master Sun Cushion was especially popular among online maternity communities.
3. Endoser
Since globally popular boy group BTS has been the endorser of VANT 36.5, it has gained much interests and attention too.
With BTS's popularity among teenagers in the globe, VANT 36.5 gained teenagers and foreign customers
"VANT Cushion"
 |
| ▲ VANT 36.5 - Galaxy Double Cover Cushion |
Since July 1st, VANT Cushion has been the #1 most searched keyword in the entire Beauty/Cosmetics category.
VANT Cushion was around #30-60 ranked until June but it spiked in July because of its huge popularity on TV shopping which generated lots of clicks and searches.
*VANT 36.5 is a skin care and face makeup brand run by VT Cosmetics.
 |
| ▲ Ranked #1 on the entire Beauty/Cosmetics category between Jul 1st - Oct 14th |
There are 3 main reasons how VANT Cushion has kept its high buzz online.
1. Social Media
"VANT Cushion" firstly went viral thanks to its Facebook ad video.
In 2016, one of VANT 36.5's earlier cushion foundations "Essence Skin Pact" was launched and some of customers said they wanted to scoop it up with a spoon because of its essence-ful texture.
VT Cosmetics noticed this fun comment and decided to make a video to scoop up the Essence Skin Pact: The video recorded over 2 million views.
Although it was not like a TV commercial, it contained information that customers may wonder such as how-to-apply tips, texture, etc.
 |
| ▲ VANT Cushion's Water Drop Texture ad video |
 |
| ▲ Essence Skin Pact Texture ad video |
After the ad videos went viral, VT Cosmetics targeted Instagram by collaborating with beauty influencers and making a pet name called "Stewardess Cushion" with hashtags.
 |
| ▲ VANT 36.5 Galaxy Double Cover Cushion with a hashtag "Stewardess Cushion" |
2. TV Shopping
As mentioned above, TV shopping channel has been the main help for VANT to become the most searched beauty item since July 2018.
VANT 36.5 had become popular online and they launched on TV shopping.
VANT 36.5's one of best sellers "All Master Sun Cushion" has been the mega-hit item on TV shopping: Aired 4 times and sold-out within an hour for all 4 times.
All Master Sun Cushion was especially popular among online maternity communities.
 |
| ▲ VANT 36.5 Sun Cushion on TV shopping channel |
3. Endoser
Since globally popular boy group BTS has been the endorser of VANT 36.5, it has gained much interests and attention too.
With BTS's popularity among teenagers in the globe, VANT 36.5 gained teenagers and foreign customers
 |
| ▲ VANT 36.5 TV commercial with BTS featured |
Also effectiveness and quality of VANT 36.5 Cushion has been proven by customers' reviews on beauty communities such as Glow Pick, which have been helping keep the high demands and interests for long.
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