[Nov 21st 2018] Ofra Highlighter

-
Rising Beauty Keyword on November 21st 2018 in Korea

"Ofra Highlighter"


▲ Ofra Cosmetics - Highlighter

 On Nov 21st, Ofra Highlighter was ranked #7 on the entire Beauty/Cosmetics category as the most searched keyword.


▲ Ofra Highlighter ranked #7 on the entire Beauty/Cosmetics category
"Ofra Cosmetics" is a US makeup brand that launched in Korea on Nov 23rd 2018 as their first launching country in the East Asia.
Ofra Cosmetics is known for its eco-friendly philosophy with cruelty-free & vegan items. 
They are well known in Korea as their excellent products such as liquid lipsticks and highlighters.
Ofra announced that they would launch on "ON and the Beauty", the consumer engaging health & beauty retail store located in Lotte Avenuel in Jamsil, Seoul.
▲ Ofra Cosmetics Korea official website
Recently Ofra Cosmetics is performing a marketing promotion on its Korean Instagram account.
They are giving away their famous products "Queen of Highlighter (mini sized)" for customers who tagged their friends on Instagram threads.
After this event announcement showed up, clicks and searches on Ofra Highlighter started spiking online.
▲ Mini Highlighter giveaway event on Instagram

Comments

Post a Comment

Popular posts from this blog

1st ODM in Korea, Kolmar Korea

-
Image
#1 KOLMAR KOREA 한국콜마 ▲ KOLMAR KOREA # Brief History of Kolmar Korea Korean cosmetics ODM business started in 1990 by ' Kolmar Korea 한국콜마(주) ' ( link to company website ), which is one of the biggest ODM companies in Korea. Kolmar Korea's founder Yoon Dong-Han ( Link to his biography ) got his first job as a banker at Nonghyup as this job offered him the best salary. He worked for the company for about 4 years and realized that this banking work was not meant for him as he wanted something dynamic job.
Read more

COSMAX, the biggest ODM in Korea

-
Image
#2 COSMAX 코스맥스 ▲ COSMAX # Brief History of COSMAX ' COSMAX 코스맥스 ( company website )' is one of the biggest cosmetics manufacturers (OEM/ODM) in Korea and compete with Kolmar Korea for the biggest and leading Korean ODM title. Lee Kyung-Soo ( Bloomberg profile ), the founder/Chairman/CEO of COSMAX, graduated Seoul National University with a major pharmacy in 1970 and worked for several companies like Dong-A Pharmaceutical Co., Oricom (advertising agency) and then joined Daewoong Pharmaceutical Co. just like the found of Kolmar Korea Yoon Dong-Han.
Read more

[2nd Week Mar 2020] Rising beauty products/brands in Korea

-
I have been in kbeauty industry for a while and one of the most interesting parts of the K-beauty wave is that there is quic a big difference between in Korea and other countries in terms of beauty trend. For example, those brands all K-beauty junkies definitely know like Cosrx and dear Klair's are not really famous or well known in Korea. On the other hand, those brands picking up really quick in Korea are not much introduced to other countries. Since I like reading content in this community, I like to contribute to the community by introducing those newly rising brands and products in Korea. I'm not sure how often I can keep this posts up but will try my very best to upload biweely or monthly at least. **I have chosen the products below by outstanding keyword ranks of beauty category on   naver.com , the biggiest local-dominating portal service in Korea [Goodal] green tangerine vita C dark spot serum 30ml - Price: KRW 19,200 - USD 16.16 - Manufacturer: Cos
Read more