[Oct 31st 2018] Chap Stick

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Rising Beauty Keyword on October 31st 2018 in Korea

"Chap Stick"
▲ Chap Stick - Total Hydration Moisture Tint

 As weather gets colder recently, lip care product keywords are rising online.
On Oct 28th and Oct 29th, clicks on the keyword "Chap Stick" spiked rapidly.

▲ Click trend: Spiked on Oct 28th and 29th
Chap Stick was featured on a popular web drama "Love Playlist" as a product placement marketing (PPL).
Love Playlist is aired on Facebook and Youtube mainly and every episode recorded over 1 million views.
It started in 2017 and recently it ended the 3rd season on Oct 29th.
For the 3rd season, Chap Stick was featured many times.

▲ Love Playlist S3 Ep.1 - Chap Stick featured

▲ Love Playlist S3 Ep.12 - Chap Stick featured
Especially after the last episode, another special episode for "Love Playlist X Chap Stick" was uploaded on Oct 29th.
Chap Stick shortly became "Love Playlist Kiss-item" online after the special episode.

▲ Love Playlist S3 - Special Episode "Love Playlist X Chap Stick

▲ Love Playlist S3 - Special Episode "Love Playlist X Chap Stick
On Chap Stick's official website, 3 shades out of 5 were sold out.
Also Love Playlist is now shown on the search result page for Chap Stick.
▲ 3 Shades featured on Love Playlist Sold Out

Location: Seoul, South Korea

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