[Jul 9th 2018] Casmara Rubber Mask 카스마라 고무팩

Rising Beauty Keyword on July 9th 2018 in Korea

"Casmara Rubber Mask 카스마라 고무팩"

▲ CASMARA Shine Stop Original Algae Peel Off Mask

Casmara Rubber Mask was ranked on #8 on Mask/Pack category on NAVER on July 8th.
The keyword started rising on July 7th dramatically.



▲ Rank #8 on Mask/Pack

▲ Click trend of Casmara Rubber Pack


On July 7th, an actress Seo Hyo-Rim introduced her favorite skin care item Casmara facial mask on the Olive TV's show "Seoul Mate", which generated the rising issue online.
She applied the Casmara facial mask to the foreign visitors and mentioned its effectiveness with its very unique texture like rubber.
After the show, the keyword "Casmara Rubber Pack" was on fire and following related keywords like "Seo Hyorim Pack", "Seoul Mate Pack", "Seoul Make Seo Hyorim Pack" received much of attention too.


▲ "Seoul Mate" clip about the Casmara facial pack / Source: Naver TV


Seo Hyo-rim had introduced this Casmara facial packs as her secret skin care routine on other TV shows before.
She introduced how to apply the packs and its superb effectiveness on those shows.


▲ Introduction on TV show "Follow Me 7" on May 26th 2016 (4:00-5:05) / Source: Naver TV

▲ Introduction on TV show "Get It Beauty" on Aug 19th 2015 (2:45-4:37) / Source: Tving

Casmara is a Spanish brand focusing on innovative skin care products.
They have various facial masks with various main ingredients like gold, green tea, etc. and many other products as well.

■ Item Link
- Casmara English website
- Amazon

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