[Aug 14th 2018] Peripera The Moment of Pink 페리페라 핑크의 순간

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Rising Beauty Keyword on August 14th 2018 in Korea

"Peripera Pink Moment 페리페라 핑크의 순간"
▲ Peripera's new collection "Pink-Moment 핑크의 순간"
On Aug 13th, "Peripera Pink Moment" was ranked #1 in Color Makeup category and #20 on the entire Beauty/Cosmetics category as the most searched keyword.
Also "Peripera" was ranked #6 in Color Makeup category and #51 on the entire Beauty/Cosmetics category as well.
Both keywords spiked on Aug 13th dramatically.
▲ Ranked #1 & #6 on Color Makeup category on Aug 13th

▲ Click trend of Peripera Pink Moment: Spiked on Aug 13th

▲ Click trend of of Peripera: Also spiked on Aug 13th
Pink Moment (핑크의 순간) is a name of Peripera's new 2018 autumn collection.
Peripera pre-launched the collection on Aug 13th on several online e-commerce channels - Peripera official website (Club CLIO website), Ticket Monster, Kakao Gift, etc. - with special early bird discounts.
Peripera posted this promotion announcements on its official Facebook and Instagram.
As the discount rate is quite high for new collection (up to 46%), it got much attention online on the day.

▲ Peripera official Facebook page post

▲ Peripera official Instagram page post

▲ Pre-launch sale on Ticket Monster (Tmon)
Location: Seoul, South Korea

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