[Aug 23rd 2018] 3CE Eyeshadow Palette

Rising Beauty Keyword on August 23rd 2018 in Korea

"3CE Eyeshadow Palette"



▲ 3CE - Multi Eye Color Palette #All-Nighter

On Aug 22nd, "3CE Eyeshadow Palette" was ranked #18 on Color Makeup category as the most searched keyword.
Its original name is Multi Eye Color Palette and it has been one of the best sellers of 3CE (3 Concept Eyes) for years.



▲ Ranked #18 on Color Makeup category on Aug 22nd

▲ Click trend of 3CE Eyeshadow Palette: Maintained high but another spike found on Aug 21st


3CE recently launched a new eyeshadow palette on Aug 20th.
3CE announced that Its name is "All-nighter" and is a new "Glitter" version of Multi Eye Color Palette through their official blog.


▲ 3CE Official Website Main Banner with Multi Eye Color Palette #All-nighter


3CE has been promoting this new eyeshadow palette mainly on its official Instagram.
They released 1 post before launch and 3 posts right after the launch to expose the new glittery eyeshadow palette.
It has received positive responses as every post got at least 9K likes.


▲ 3CE official Instagram post

▲ 3CE official Instagram post list


3CE is promoting it through various digital beauty influencers as well.
Sponsored Instagrammers who have at least 50K followers released posts regarding the new 3CE eyeshadow palette on both Aug 20th and 21st.
All influencers are holding the eyeshadow palette in every post and they all tagged 3CE official Instagram account.
They posted not only pictures of the eyeshadow palette but uploaded swatches on arm or wrist and eyes-focused pictures too.
These posts also received over 1,000 likes and comments.

Along with 3CE's targeted Instagram marketing, its loyal 10-20 users responded to the new eyeshadow and it has been generating buzz online.

▲ @h.uoo

▲ @99_0990

▲ @b_ha2

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