[Aug 28th 2018] Sulwhasoo Skin Care Kit 설화수 기초세트

Rising Beauty Keyword on August 28th 2018 in Korea

"Sulwhasoo Skin Care Kit 설화수 기초세트"

▲ Sulwhasoo - Essential Balancing 2-in-1 Kit (Water EX & Emulsion EX)

On August 27th, Sulwhasoo Skin Care Kit was ranked #7 on Sulwhasoo was ranked #11 on Skin Care category as the most searched keywords.


▲ Sulwhasoo ranked #11 and Sulwhasoo Skin Care Kit ranked #7 on Skin Care category on Aug 27th

▲ Click trend of Sulwhasoo Skin Care Kit: spiked on Aug 27th

▲ Click trend of Sulwhasoo: generally maintained high but another spike found on Aug 27th


Amorepacific has been running Korean Thanksgiving Day (Chuseok) promotion on its official e-commerce site (www.apmall.com) by selling various gift kit of beauty products.
On the top of the event promotion page, Sulwhasoo Gift Kits including Essential Balancing 2-in-1 kit are exposed with many of reviews and recommendations.


▲ APmall's Chuseok (Korean Thanksgiving Day) promotion page

▲ Various Sulwhasoo skin care kits are exposed on the top of the even page


Those gift kits are even selling lower prices on various e-marketplaces in Korea. 
For example, Coupang (www.coupang.com) has been running 2018 Chuseok Gift Kit Event since Aug 25th.
Among many gift kits, Sulwhasoo Essential Balancing kit is ranked #2 on its Beauty category.
On 11st (www.11st.co.kr), Sulwhasoo Essential Balancing kit is ranked #13 on the Beauty category as well.


▲ Coupang's 2018 Chuseok Gift Kit Event page

▲ 11st Beauty Best Sellers 100


The gift kits are also popular on other e-commerce channels like department store websites.
On Hyundai Hmall (www.hyundaihmall.com), Sulwhasoo Essential Balancing gift kit was ranked #1 weekly best seller.
Another big channel CJ Mall (www.cjmall.com) also runs a Chuseok promotion event and exposes Sulwhasoo gift kits: Sulwhasoo Essential Balancing has been one of the best sellers on the event.


▲ Hyundai Hmall - Weekly Best 100

▲ CJ Mall - Chuseok Event


Sulwhasoo's promotion information has been spread out through various online communities too.
The news was posted on NAVER's #1 baby care community "Moms Holic" and it has been generating many of comments.
As Chuseok is 1 month ahead, various e-commerce channels try to promote gift kits and Sulwhasoo may get more attention later on as the brand is known as an exclusive luxury and excellent as a gift for parents or seniors.


▲ Essential Balancing Gift Kit promotion news on Moms Holic


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