[Aug 29th 2018] GIORGIO ARMANI Tone Up Cushion

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Rising Beauty Keyword on August 29th 2018 in Korea

"GIORGIO ARMANI Tone Up Cushion"
▲ GIORGIO ARMANI Tone Up Cushion SPF15

 On Aug 28th, GIORGIO ARMANI Tone Up Cushion was ranked #3 on Base Makeup category and #8 on the entire Beauty/Cosmetics category as the most searched keyword.
Clicks on the keyword started rising on Aug 24th and it peaked on 28th.
▲ #3 most searched keyword on the Base Makeup category on Aug 28th

▲ Click trend: Started rising on Aug 24th and spiked on 27th & 28th
Giorgio Armani launched a new version of its best selling tone up cushion line with a pink package, following by its previous limited edition "Ballerina Collection" launched in May 2018.
The new Tone Up Cushion was pre-launched online exclusively on Aug 20th and officially launched on Aug 24th.
Giorgio Armani also provides "Ballerina Pink Mini Bag" as a quantity-limited free gift for every purchase and the freebie went viral huge online.
▲ New Tone Up Cushion & Pink Mini Bag

▲ Powder Room's Facebook video post
A NAVER post mentioning the new Tone Up Cushion has been featured on NAVER Fashion & Beauty main page on Aug 28th, which generated much of clicks and buzz online.
The post mentioned the cushion's quality mainly but it also highlighted the pink mini bag free gift too.

▲ NAVER post featured on NAVER Fashion & Beauty main page

Location: Seoul, South Korea

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