[Aug 7th 2018] CHICA Y CHICO 치카이치코
Rising Beauty Keyword on August 7th 2018 in Korea
On Aug 6th, 'CHICA Y CHICO' was ranked #3 and 'CHICA Y CHICO Shadow' was ranked #4 for most searched keywords on Color Makeup category.
Clicks started rising from Aug 2nd and it peaked on Aug 6th as well.
On Aug 6th, CHICA Y CHICO eye shadow palette was mentioned on a post "Expensive vs Cheap" on NATE Pann.
In the post, CHICA Y CHICO eye shadow palette was introduced as "quite similar pigment and quality but 13 times cheaper than expensive palettes".
It was described as "Used at Cheongdamdong makeup shop with its excellent quality just like other luxury shadows" with all shades' swatch images.
This post got much attention and became the "Nate Pann Hall of Fame Post of Aug 6th".
Yoo Bohwa, the owner of a popular online shopping mall Yoomay, also introduced CHICA Y CHICO shadow palette on her recent video "Roadshop cosmetics shopping" on her Youtube channel.
She mentioned CHICA Y CHICO shadow palette could be good for daily makeup and this video received much attention with positive comments.
Many other Instagram influencers also posted reviews of CHICA Y CHICO shadow palettes on the same day Aug 5th.
Many reviews highlighted that the shadows are good for both Warm Tone & Cool Tone.
"CHICA Y CHICO 치카이치코"
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| ▲ CHICA-Y-CHICO One Shot Eye Palette |
On Aug 6th, 'CHICA Y CHICO' was ranked #3 and 'CHICA Y CHICO Shadow' was ranked #4 for most searched keywords on Color Makeup category.
Clicks started rising from Aug 2nd and it peaked on Aug 6th as well.
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| ▲ CHICA-Y-CHICO keywords ranked #3 and #4 on Color Makeup category |
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| ▲ Click trend of "CHICA Y CHICO": spiked on Aug 6th |
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| ▲ Click trend of "CHICA Y CHICO Shadow": spiked on Aug 6th too |
On Aug 6th, CHICA Y CHICO eye shadow palette was mentioned on a post "Expensive vs Cheap" on NATE Pann.
In the post, CHICA Y CHICO eye shadow palette was introduced as "quite similar pigment and quality but 13 times cheaper than expensive palettes".
It was described as "Used at Cheongdamdong makeup shop with its excellent quality just like other luxury shadows" with all shades' swatch images.
This post got much attention and became the "Nate Pann Hall of Fame Post of Aug 6th".
 |
| ▲ Nate Pann's comparison post on Aug 5th |
Yoo Bohwa, the owner of a popular online shopping mall Yoomay, also introduced CHICA Y CHICO shadow palette on her recent video "Roadshop cosmetics shopping" on her Youtube channel.
She mentioned CHICA Y CHICO shadow palette could be good for daily makeup and this video received much attention with positive comments.
 |
| ▲ Yoo Bohwa's road shop unboxing haul video on Youtube on Aug 5th |
Many other Instagram influencers also posted reviews of CHICA Y CHICO shadow palettes on the same day Aug 5th.
Many reviews highlighted that the shadows are good for both Warm Tone & Cool Tone.
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| ▲ Dabin's Instagram review (@bini_yul) |
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| ▲ Yummy Yum's Instagram review (@yummy.um) |
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