[Jul 19th 2018] SKIN&LAB 스킨앤랩 / Theraderm Ampoule 쎄라덤 앰플

Rising Beauty Keyword on July 19th 2018 in Korea

"SKIN&LAB 스킨앤랩 / Theraderm Ampoule 쎄라덤 앰플"

▲ Theraderm Collagen Ampoule

On July 18th 2018, the rising keywords on July 17th "SKIN&LAB" and "SKIN&LAB Barrierderm Intensive Cream" were ranked #1 and #2 respectively on Skin Care category.
Also "Theraderm Ampoule" and "SKIN&LAB Recovery Cream" were ranked #18 and #19 respectively as well.


▲ Keyword ranks on Skin Care category on July 18th


In a NAVER Cafe (online community service) called Lemon Terrace (a popular community for 20-30's women), a post named "Treatment and cosmetics learned from Chungdamdong dermatology staffs" was uploaded.
The writer introduced those recommended products including SKIN&LAB Recovery Cream and Theraderm Ampoule.


▲ The post regarding skin care treatment & cosmetics learned from dermatology staffs


In a DAUM cafe (another online community service) called Jjukbbang Cafe (popular among 20's women), a product reviews post named 'Skin Care Encyclopedia' was uploaded.
The post covered over 70 skin care items and it particularly recommended SKIN&LAB cream and some other items.
This post was marked as a 'Hit Post' on DAUM cafe and recorded over 150K views.
▲ Community post called 'Skin Care Encyclopedia' that covers SKIN&LAB cream


Other products introduced together on those posts are found as related keywords while searching SKIN&LAB Barrierderm Intensive Cream.


▲ Other introduced products found as related keywords


After the posts uploaded, amount of clicks for Theraderm Ampoule and SKIN&LAB spiked accordingly.


▲ Click trend for keyword "Theraderm Ampoule"

▲ Click trend for keyword SKIN&LAB and SKIN&LAB Barrierderm Intensive Cream

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