[Jul 23rd 2018] Shiseido Cushion

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Rising Beauty Keyword on July 23rd 2018 in Korea

"Shiseido Cushion 시세이도 쿠션"

▲ Shiseido Syncro Skin Glow Cushion Compact SPF23 

 Shiseido Cushion was ranked #13 on Base Makeup category on July 22nd.
▲ Base Makeup category keyword rank on July 22nd


In terms of click trend, clicks for Shiseido Cushion started rising since earlier June 2018.

▲ Click trend of Shiseido Cushion
Shiseido performed product placement advertisement (PPL) on "What's Wrong with Secretary Kim (김비서가 왜 그럴까)" through the actress & model Park Min-Young.
She showed her makeup with Shiseido Cushion on the pre-release event for the show and showed using the cushion on the show for twice.
▲ May 30th: Park Min-Young wearing Shiseido Cushion on Pre-release event

▲ June 28th: PPL on the show

▲ July 19th: PPL on the show
Shiseido also performed beauty influencers sponsoring as well.
Many of Instagrammers uploaded pictures with tags related to Park Min-Young and the show What's Wrong with Secretary Kim.

▲ @1122_asm instagram
▲ @hyev_v instagram

Location: Seoul, South Korea

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