[Jul 25th 2018] Niacinamide 나이아신아마이드

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Rising Beauty Keyword on July 25th 2018 in Korea

"Niacinamide 나이아신아마이드"

▲ Niacinamide chemical formula (C6H6N2O)

 On July 24th the keyword Niacinamide was ranked #4 on Beauty/Accessory category.
Clicks on Niacinamide started rising on July 23rd and it spiked on 24th.



▲ Niacinamide ranked #4 on Beauty/Acceessory on July 24th
▲ Click trend on Niacinamide: spike on 24th July
On July 23rd, a post regarding Niacinamide was uploaded on Nate Pann board.
The writer mentioned that she started using a brightening agent Niacinamide in order to solve skin pigmentation disorders.
The post was written before she started using it but many of comment threads were registered for questions and follow-up posts.
▲ Niacinamide post on Nate Pann on July 23rd
Like the post, there have been many posts and articles regarding purchasing cosmetics ingredients and how to utilize them to make cosmetics.
Pi Hyun-Jung, also known as DIrectir Pi, a beauty director who introduced Centella Asiatica Extract (see the post), recently introduced how to utilize Broccoli extract to make cosmetics for acne spot, melasma, and freckle treatment.
▲ Video regarding "Broccoli extract rather then brightening/whitening essence"

Location: Seoul, South Korea

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