[Jul 30th 2018] Eye Shadow 섀도우 / ARITAUM Mono Eyes 아리따움 모노아이즈
Rising Beauty Keyword on July 30th 2018 in Korea
On July 29th, "Shadow 섀도우" was ranked #1 and "ARITAUM Mono Eyes 아리따움 모노아이즈" was ranked #27 on entire Beauty/Cosmetics category.
Clicks for both keywords spiked on July 29th.
On fashion & Beauty community-commerce platform "Style Share", a post titled "How to buy ARITAUM Mono Eyes at KRW 200 (around 18 cents)" was registered.
According to the post, an website selling Aritaum Mono Eyes at KRW 190 (around USD 0.17) was found on NAVER shopping.
After this post registered, massive searches and clicks on Shadow & ARITAUM Mono Eyes were generated.
It seemed like the price KRW 190 was an wrongly setup price by a seller and the product page is now shown out-of-stock.
Also the post on Style Share is now removed too.
Most of users of Style Share are in their 10-20's who are price-sensitive and this feature may cause this search & click spikes.
*Style Share is defined as a "Fashion Social Media App" and majority of users are women.
Users post fashion and beauty related contents and those related products can be sold too through the app's e-commerce function.
"Eye Shadow 섀도우 / ARITAUM Mono Eyes 아리따움 모노아이즈"
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| ▲ ARITAUM Mono Eyes Shadow |
On July 29th, "Shadow 섀도우" was ranked #1 and "ARITAUM Mono Eyes 아리따움 모노아이즈" was ranked #27 on entire Beauty/Cosmetics category.
Clicks for both keywords spiked on July 29th.
 |
| ▲ Shadow at #1 & Aritaum Mono Eyes at #27 on entire Beauty/Cosmetics category on July 29th |
 |
| ▲ Click trend of Shadow: Spiked on July 29th |
 |
| ▲ Click trend of Aritaum Mono Eyes: Spiked on July 29th |
On fashion & Beauty community-commerce platform "Style Share", a post titled "How to buy ARITAUM Mono Eyes at KRW 200 (around 18 cents)" was registered.
According to the post, an website selling Aritaum Mono Eyes at KRW 190 (around USD 0.17) was found on NAVER shopping.
After this post registered, massive searches and clicks on Shadow & ARITAUM Mono Eyes were generated.
It seemed like the price KRW 190 was an wrongly setup price by a seller and the product page is now shown out-of-stock.
Also the post on Style Share is now removed too.
 |
| ▲ The post titled "How to buy Mono Eyes at KRW 200" on Style Share (removed now) |
Most of users of Style Share are in their 10-20's who are price-sensitive and this feature may cause this search & click spikes.
*Style Share is defined as a "Fashion Social Media App" and majority of users are women.
Users post fashion and beauty related contents and those related products can be sold too through the app's e-commerce function.
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