[Sep 10th 2018] PAPA RECIPE Blemish 파파레서피 블레미쉬
Rising Beauty Keyword on September 10th 2018 in Korea
On Sep 9th, Papa Recipe Blemish was ranked #10 on Skin Care category as the most searched keyword.
Clicks on the keyword started rising in the beginning of this September and peaked on Sep 8th.
It is a cream called "Blemish Laser Cream" launched by a natural cosmetics brand "Papa Recipe".
It seems the spike was generated by the viral effects on Twitter.
On Aug 30th, a review of Papa Recipe Blemish Laser Cream was posted on Twitter by "Butter" who has over 6K followers.
The reviews started like "OK I have to sell this.. Please, please use this if you have blemish concerns.." and mentioned that it was good for pimple blemishes and her friends were happy with its effectiveness too.
This tweet was retweeted over 3,200 times and got over 2,400 likes.
On the same day, Papa Recipe's official twitter account replied on the tweet.
They appreciated the compliments and recommended other products for blemishes concerns like they were a close friend of her.
Papa Recipe then used the tweets to advertise the Blemish Laser Cream on social media.
On not only their own accounts but other beauty-related media like Memebox and Beauty Master (화장 달인), the tweet threads were featured to show how happy the actual users were.
They masked the twitter account to highlight that the review was an original organic content, not a sponsored advertising content.
It was featured on Instagram Ad as well, which generated a lot more buzz online.
After all these activities, Papa Recipe presented more of Papa Recipe products to the twitterian to thank her and other free giveaway events on twitter.
Many other tweets were generated to say that they purchased the product after they saw the review tweet.
Papa Recipe is a brand promoting their brand and products in such an organic way with actual reviews from actual users.
They are also very quick to respond on social media which makes customers become more engaged with the brand.
"PAPA RECIPE Blemish 파파레서피 블레미쉬"
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| ▲ Papa Recipe - Blemish Laser Cream |
On Sep 9th, Papa Recipe Blemish was ranked #10 on Skin Care category as the most searched keyword.
Clicks on the keyword started rising in the beginning of this September and peaked on Sep 8th.
It is a cream called "Blemish Laser Cream" launched by a natural cosmetics brand "Papa Recipe".
 |
| ▲ Ranked #10 on Skin Care category on Sep 9th |
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| ▲ Click Trend: Started rising on Sep 4th and peaked on Sep 7th |
It seems the spike was generated by the viral effects on Twitter.
On Aug 30th, a review of Papa Recipe Blemish Laser Cream was posted on Twitter by "Butter" who has over 6K followers.
The reviews started like "OK I have to sell this.. Please, please use this if you have blemish concerns.." and mentioned that it was good for pimple blemishes and her friends were happy with its effectiveness too.
This tweet was retweeted over 3,200 times and got over 2,400 likes.
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| ▲ The tweet for the review of Papa Recipe Blemish Laser Cream |
On the same day, Papa Recipe's official twitter account replied on the tweet.
They appreciated the compliments and recommended other products for blemishes concerns like they were a close friend of her.
 |
| ▲ Papa Recipe's replies on the tweet |
Papa Recipe then used the tweets to advertise the Blemish Laser Cream on social media.
On not only their own accounts but other beauty-related media like Memebox and Beauty Master (화장 달인), the tweet threads were featured to show how happy the actual users were.
They masked the twitter account to highlight that the review was an original organic content, not a sponsored advertising content.
It was featured on Instagram Ad as well, which generated a lot more buzz online.
 |
| ▲ Various content ads on social media |
After all these activities, Papa Recipe presented more of Papa Recipe products to the twitterian to thank her and other free giveaway events on twitter.
Many other tweets were generated to say that they purchased the product after they saw the review tweet.
 |
| ▲ Free Giveaway event on Twitter |
Papa Recipe is a brand promoting their brand and products in such an organic way with actual reviews from actual users.
They are also very quick to respond on social media which makes customers become more engaged with the brand.
 |
| ▲ Papa Recipe's previous promotion by actual users generated contents on Twitter |
Although Twitter is not the most popular social media in Korea, it perfectly works for this case and it may remind many brands of the importance of every single channel they communicate with customers.
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