[Sep 11th 2018] SENKA Perfect Whip

-
Rising Beauty Keyword on September 11th 2018 in Korea

"SENKA Perfect Whip"
▲ SENKA - Perfect Whip Facial Wash

 On Sep 10th, SENKA Perfect Whip was ranked #1 on Cleansing category as the most searched keyword.
Similar related keywords such as Perfect Whip and Senka were ranked #3 and #10 respectively.
SENKA Perfect Whip Facial Wash is well-known popular best selling product in Korean H&B market and it is a must-buy item for those who visit Japan.
▲ Ranked #1 on Cleansing category

▲Click Trend: Spiked on Sep 10th suddenly
The sudden spike was generated by its one-day sale promotion.
On Sep 10th, SENKA's official online shops sold  Perfect Whip Cleansing Wash 3EA kit at KRW 16,500 (around USD 14.65) which is 38% off with free shipping.
They also run NAVER store as well, which generated much of exposure and buzz.
▲ SENKA's One Day Sale promotion
The news of the sale promotion spread out through NAVER Cafe (online community service provided by NAVER).
Many of posts including the sale promotion information and purchasing page link were generated through many other cafes - mainly beauty / shopping / baby care related communities.
The promotion information was posted on Powder Room, the biggest beauty community on NAVER, and the writer said that this is the time to stock Senka Perfect Whip.

▲ Many posts regarding the Senka Perfect Whip sale promotion on NAVER Cafes

Location: Seoul, South Korea

Comments

Post a Comment

Popular posts from this blog

1st ODM in Korea, Kolmar Korea

-
Image
#1 KOLMAR KOREA 한국콜마 ▲ KOLMAR KOREA # Brief History of Kolmar Korea Korean cosmetics ODM business started in 1990 by ' Kolmar Korea 한국콜마(주) ' ( link to company website ), which is one of the biggest ODM companies in Korea. Kolmar Korea's founder Yoon Dong-Han ( Link to his biography ) got his first job as a banker at Nonghyup as this job offered him the best salary. He worked for the company for about 4 years and realized that this banking work was not meant for him as he wanted something dynamic job.
Read more

COSMAX, the biggest ODM in Korea

-
Image
#2 COSMAX 코스맥스 ▲ COSMAX # Brief History of COSMAX ' COSMAX 코스맥스 ( company website )' is one of the biggest cosmetics manufacturers (OEM/ODM) in Korea and compete with Kolmar Korea for the biggest and leading Korean ODM title. Lee Kyung-Soo ( Bloomberg profile ), the founder/Chairman/CEO of COSMAX, graduated Seoul National University with a major pharmacy in 1970 and worked for several companies like Dong-A Pharmaceutical Co., Oricom (advertising agency) and then joined Daewoong Pharmaceutical Co. just like the found of Kolmar Korea Yoon Dong-Han.
Read more

[2nd Week Mar 2020] Rising beauty products/brands in Korea

-
I have been in kbeauty industry for a while and one of the most interesting parts of the K-beauty wave is that there is quic a big difference between in Korea and other countries in terms of beauty trend. For example, those brands all K-beauty junkies definitely know like Cosrx and dear Klair's are not really famous or well known in Korea. On the other hand, those brands picking up really quick in Korea are not much introduced to other countries. Since I like reading content in this community, I like to contribute to the community by introducing those newly rising brands and products in Korea. I'm not sure how often I can keep this posts up but will try my very best to upload biweely or monthly at least. **I have chosen the products below by outstanding keyword ranks of beauty category on   naver.com , the biggiest local-dominating portal service in Korea [Goodal] green tangerine vita C dark spot serum 30ml - Price: KRW 19,200 - USD 16.16 - Manufacturer: Cos
Read more