[Sep 12th 2018] PITTORESCO Cushion 피토레스코 쿠션
Rising Beauty Keyword on September 12th 2018
On Sep 11th, Pittoresco Cushion was ranked #11 on the Base Makeup category as the most searched keyword.
Clicks on the keyword spiked on Sep 11th.
Its full title is "Pittoresco Cushion Pact SPF50+" and it went viral online and only available online as well.
Recently Pittoresco collaborated with Blog Market for a discount promotion for Pittoresco Cushion.
As Pittoresco Cushion is relatively more expensive than other cushions (KRW 95,000 / USD 84.60), there was a trend that people buy it in bulk and share each other.
Pittoresco noticed the trend and tried to perform this collaborative promotion event with the Blog Market.
From Sep 10th to Sep 12th, Pittoresco Cushion was selling at KRW 48,000 (USD 42.80)
The event was performed through an influencer Hanna Oh's blog.
Hanna Oh has over 90K followers on her blog and Instagram and what she mostly posts are her baby and travel experience.
On the even page on her blog, there have been about 730 threads and the items went out-of-stock very soon.
Hanna Oh also tried to promote the event on her Instagram as well.
She posted many of the event-related posts on Instagram on Sep 11th.
Through DM, IG Live, and other social chat apps, she answered and shared reviews of the items to prove its quality.
Some of the posts got over 1,000 likes and most of treads were for questions about the items and stocks.
"PITTORESCO Cushion 피토레스코 쿠션"
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| ▲ Pittoresco Cushion Pact SPF50+ |
On Sep 11th, Pittoresco Cushion was ranked #11 on the Base Makeup category as the most searched keyword.
Clicks on the keyword spiked on Sep 11th.
Its full title is "Pittoresco Cushion Pact SPF50+" and it went viral online and only available online as well.
 |
| ▲ Ranked #11 on Base Makeup category on Sep 11th |
 |
| ▲ Click trend: Spiked on Sep 11th |
Recently Pittoresco collaborated with Blog Market for a discount promotion for Pittoresco Cushion.
As Pittoresco Cushion is relatively more expensive than other cushions (KRW 95,000 / USD 84.60), there was a trend that people buy it in bulk and share each other.
Pittoresco noticed the trend and tried to perform this collaborative promotion event with the Blog Market.
From Sep 10th to Sep 12th, Pittoresco Cushion was selling at KRW 48,000 (USD 42.80)
 |
| ▲ Discount promotion event on Blog Market |
The event was performed through an influencer Hanna Oh's blog.
Hanna Oh has over 90K followers on her blog and Instagram and what she mostly posts are her baby and travel experience.
On the even page on her blog, there have been about 730 threads and the items went out-of-stock very soon.
 |
| ▲ Even page on Hanna Oh's Blog |
Hanna Oh also tried to promote the event on her Instagram as well.
She posted many of the event-related posts on Instagram on Sep 11th.
Through DM, IG Live, and other social chat apps, she answered and shared reviews of the items to prove its quality.
Some of the posts got over 1,000 likes and most of treads were for questions about the items and stocks.
 |
| ▲ Hanna Oh's Instagram |
 |
| ▲ Hanna Oh's Instagram |
 |
| ▲ Hanna Oh's Instagram |
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