[Sep 13th 2018] 3CE VELVET LIP TINT

Rising Beauty Keyword on September 13th 2018 in Korea

"3CE Velvet Lip Tint"



3CE - Velvet Lip Tint

Since August 1st, 3CE Velvet Lip Tint has been ranked #1 on Color Makeup category as the most searched keyword.
It always retains high volume of clicks as well on color makeup category.



▲ Ranked #1 on Color Makeup category between Aug 1st - Sep 11th

▲ Click trend: Maintain high level of clicks since August


Earlier in Nov 2017, when 3CE Velvet Lip Tint just launched, many contents of swatches for all shades of 3CE Velvet Lip Tint were popular on Instagram and Youtube. 

▲ Review on all shades of 3CE Velvet Lip Tint by Woorin (우린)

▲ Swatches of 3CE Velvet Lip Tint by DADA Beauty


The reason how it can maintain its popularity for about an year is newly added shades.
It started with autumn/winder deep shades in 2017 and 3CE launched Spring/Summer glamorous shades in 2018.
On 3CE's official Instagram, many people left positive comments saying they were satisfied with the deep autumn shades at the beginning but they are now happy with those summer vivid shades as well.

▲ 3CE official Instagram post with many of positive comments

Also 3CE Velvet Lip Tint has been referred by many of beauty influencers online.
Beauty Instagrammers and Youtubers have been uploading many posts and videos of haul and review contents with 3CE Velvet Lip Tint which has helped generate continuous exposures to many viewers.

▲3CE Haul by Lucy

▲ Recommendation for Autumn Lips by Yeondukong

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