[Sep 19th 2018] YSL Beauty Lipstick
Rising Beauty Keyword on September 19th 2018 in Korea
On Sep 18th, YSL Lipstick was ranked #2 on Color Makeup category as the most searched keyword.
Clicks on the keyword started spiking on Sep 15th and and have shown continuous growth.
On Sep 14th, YSL Beauty launched new lipstick line and it has been generating clicks since then.
Its official title is Rouge Pur Couture The Slim and it was pre-launched on its online shop.
YSL Beauty opened pop-up studio both on Sep 14th & 15th along with its official launch.
The 3-story pop-up studio, called 'YSL Beauty Hotel', launched in Garosu-gil with hotel concept.
It has various unique themes on each floor with digital casino game, music lounge, etc.
Many influencers such as actress Cha Jung-Won and beauty Youtuber Risabae visited the YSL Beauty Hotel.
Cha Jung-Won and the fashion magazine Vogue Korea posted pictures of YSL Beauty Hotel to announce the YSL Rouge Pur Couture The Slim's launch.
Especially Cha Jung-Won posted her pictures applying the YSL lipstick on her Instagram which received over 17K likes with many of replies.
The YSL Beauty Hotel had become Instagrammable hot place and there have been a lot of pictures of people vising the place.
As YSL Beauty Hotel became popular it generated more clicks and searches on YSL Lipstick
The Rouge Pur Couture The Slim received attention on other digital channels too.
Many of questions and answers have been generated among various beauty communities.
"YSL Beauty Lipstick"
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| ▲ YSL - Rouge Pur Couture The Slim Matte Lipstick |
On Sep 18th, YSL Lipstick was ranked #2 on Color Makeup category as the most searched keyword.
Clicks on the keyword started spiking on Sep 15th and and have shown continuous growth.
 |
| ▲ Ranked #2 on Color Makeup on Sep 18th |
 |
| ▲ Click Trend: Started rising Sep 15th |
On Sep 14th, YSL Beauty launched new lipstick line and it has been generating clicks since then.
Its official title is Rouge Pur Couture The Slim and it was pre-launched on its online shop.
YSL Beauty opened pop-up studio both on Sep 14th & 15th along with its official launch.
The 3-story pop-up studio, called 'YSL Beauty Hotel', launched in Garosu-gil with hotel concept.
It has various unique themes on each floor with digital casino game, music lounge, etc.
 |
| ▲ YSL Beauty Hotel (Garosu-gil, Sinsa-dong, Seoul) |
Many influencers such as actress Cha Jung-Won and beauty Youtuber Risabae visited the YSL Beauty Hotel.
Cha Jung-Won and the fashion magazine Vogue Korea posted pictures of YSL Beauty Hotel to announce the YSL Rouge Pur Couture The Slim's launch.
 |
| ▲ Vogue Korea official Instagram |
 |
| ▲ Cha Jung-Won's Instagram |
Especially Cha Jung-Won posted her pictures applying the YSL lipstick on her Instagram which received over 17K likes with many of replies.
 |
| ▲ Cha Jung-Won's Instagram |
The YSL Beauty Hotel had become Instagrammable hot place and there have been a lot of pictures of people vising the place.
As YSL Beauty Hotel became popular it generated more clicks and searches on YSL Lipstick
 |
| ▲ YSL Beauty Hotel hashtagged pictures |
The Rouge Pur Couture The Slim received attention on other digital channels too.
Many of questions and answers have been generated among various beauty communities.
 |
| ▲ Many posts generated among beauty communities |
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