[Sep 4th 2018] Lofty Girl Cushion (철벽녀쿠션)
Rising Beauty Keyword on September 4th 2018 in Korea
Today we are introducing "Lofty Girl Cushion" that has maintained highly searched for few months.
Lofty Girl Cushion has been ranked #1 on the Base Makeup category and #2 on the entire Beauty/Cosmetics category for about 40 days since July 25th 2018.
The Lofty Girl Cushion was launched by a digital-niche brand BEAUTY PEOPLE in 2017 but it was re-launched in May 2018 as "Lofty Girl Cushion Season 2".
Its official full title is Absolute Lofty Girl Tension Cushion Foundation SPF50+.
Lofty Girl Cushion was featured on a KBS2 TV drama "Queen of Mistery Season 2" as a produce placement marketing.
On the episode 11, main actress handed that cushion to her friend and the cushion was clearly notable as its gold & black based design and an unique illustration on the case.
Lofty Girl Cushion is one of the best seller on TV shopping channels.
In June 2018, TV shopping channel "Home & Shopping" announced that Lofty Girl Cushion was ranked #7 as the most sold products in the 1H 2018 with its sales of 121,000 sets sold.
On Home&Shopping's website, there are over 30K reviews with 97% satisfaction rate.
Many positive reviews said it has excellent moisturizing effect and high coverage.
Also the Lofty Girl Cushion went viral quite positively on online communities.
Among many maternity or baby-care communities, Lofty Girl Cushion was mentioned with questions for its effectiveness.
"Lofty Girl Cushion 철벽녀쿠션"
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| ▲ BEAUTY PEOPLE - Absolute Lofty Girl Tension Cushion Foundation SPF50+ |
Today we are introducing "Lofty Girl Cushion" that has maintained highly searched for few months.
Lofty Girl Cushion has been ranked #1 on the Base Makeup category and #2 on the entire Beauty/Cosmetics category for about 40 days since July 25th 2018.
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| ▲ Ranked #1 on Base Makeup category since July 25th |
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| ▲ Click Trend: Stayed high since July 25th |
The Lofty Girl Cushion was launched by a digital-niche brand BEAUTY PEOPLE in 2017 but it was re-launched in May 2018 as "Lofty Girl Cushion Season 2".
Its official full title is Absolute Lofty Girl Tension Cushion Foundation SPF50+.
Lofty Girl Cushion was featured on a KBS2 TV drama "Queen of Mistery Season 2" as a produce placement marketing.
On the episode 11, main actress handed that cushion to her friend and the cushion was clearly notable as its gold & black based design and an unique illustration on the case.
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| ▲ Lofty Girl Cushion featured on the TV show "Queen of Mistery" |
Lofty Girl Cushion is one of the best seller on TV shopping channels.
In June 2018, TV shopping channel "Home & Shopping" announced that Lofty Girl Cushion was ranked #7 as the most sold products in the 1H 2018 with its sales of 121,000 sets sold.
On Home&Shopping's website, there are over 30K reviews with 97% satisfaction rate.
Many positive reviews said it has excellent moisturizing effect and high coverage.
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| ▲ Home & Shopping selling Lofty Girl Cushion on Sep 1st 2018 |
Also the Lofty Girl Cushion went viral quite positively on online communities.
Among many maternity or baby-care communities, Lofty Girl Cushion was mentioned with questions for its effectiveness.
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| ▲ Questions & discussion on online communities regarding Lofty Girl Cushion's effectiveness |
As above, Lofty Girl Cushion has maintained its digital presence with product renewal, product placement on TV shows, TV shopping, and various online communities.
Hi! Thank you for all your informative posts. I've learned an incredible amount. I'm from outside of Korea so am less familiar with what sites are used most often. I'm wondering for your search trends, what site you use to pull these statistics from? Thanks very much!
ReplyDeleteHey there! Thanks for the comment and questions :)
DeleteBasically we are analyzing data through NAVER (www.naver.com), the largest online portal and digital service provider in Korea. They have trend report function so we check data from them and write these posts :)