[Oct 10th 2018] Mad Hippie
Rising Beauty Keyword on October 10th 2018 in Korea
On Oct 10th, Mad Hippie was ranked #7 on Skin Care category among teenagers as the most searched keyword (#20 among 20's and out of top 100 among 30's and 40's).
Clicks on the keyword among teenagers spiked on Oct 10th dramatically as well.
On Oct 10th, a popular beauty Youtuber EVA released a video on Youtube titled "How I Recovered My Skin".
In the video, Eva introduced 2 tips: One is a dermatologist's medical treatment and another is a skin care brand Mad Hippie's cream and serum.
Although the video was a collaborative with Mad Hippie, Eva frankly said that she had used the items for long and actually found positive results with clear and specific reviews.
"Mad Hippie"
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| ▲ Mad Hippie - Vitamin A Serum |
On Oct 10th, Mad Hippie was ranked #7 on Skin Care category among teenagers as the most searched keyword (#20 among 20's and out of top 100 among 30's and 40's).
Clicks on the keyword among teenagers spiked on Oct 10th dramatically as well.
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| ▲ Ranked #7 on Skin Care among 10's |
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| ▲ Click trend among 10's: Spiked on Oct 10th suddenly |
On Oct 10th, a popular beauty Youtuber EVA released a video on Youtube titled "How I Recovered My Skin".
In the video, Eva introduced 2 tips: One is a dermatologist's medical treatment and another is a skin care brand Mad Hippie's cream and serum.
Although the video was a collaborative with Mad Hippie, Eva frankly said that she had used the items for long and actually found positive results with clear and specific reviews.
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| ▲ Eva's Youtube Video "How I Recovered My Skin" |
EVA has over 61K subscribers on Youtube and she uploads videos mostly for teenagers and early 20's: Vlog, her story of entering college, GRWM, etc.
As her main followers are teenagers, her video went viral quickly among teenagers and it reflected on the searches and clicks trend on the day.
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