[Oct 17th 2018] TS Shampoo
Rising Beauty Keyword on October 17th 2018 in Korea
On Oct 17th, TS Shampoo was ranked #2 on the entire Beauty/Cosmetics category as the most searched keyword.
TS Shampoo has been ranked high for months with other brands' shampoo like Kundal Shampoo.
TS Shampoo is one of the most well known shampoos for preventing hair loss and this category has been popular online for long in Korea.
1. TV Shopping
TS Shampoo's first big move is to sell on TV shopping.
In 2014, TS Shampoo launched on a major TV shopping channel GS Home Shopping and expanded to other channels like CJ Oshopping, Hyundai Home Shopping, etc.
It always becomes sold out on those TV shopping since its first launch at GS Home Shopping.
TS Shampoo recorded sales of US$ 7.9 million in 2016, however, they tripled its sales (327% growth) in 2018 so far.
They provide such a huge discount on TV shopping: Regular price for 500g is US$37 but they sell 4 of 500g at US$65 with many of small-sized free samples.
As its reasonable price with discounts and viral effects, new customers may decide to purchase to try them relatively easily.
2. TV Commercial
TS Shampoo became widely well-known thanks to its ambassador and TV commercials.
Famous actor Cha In-Pyo and Sung Dong-Il have been representing the brand in Korea and Song Ji-Hyo and Hwang CHi-Yeol represent the brand in China as well.
Especially Cha In-Pyo's tough shampooing commercial video has been very popular online and it recorded over 1 million views on Youtube.
Recently TS Shampoo is adding more ambassadors like another actor Lee Jang-Woo for younger generation too.
3. Product Placement Marketing (PPL)
TS Shampoo has sponsored many of TV shows and sport teams for better presence online and offilne.
Since 2015, TS Shampoo sponsored TV shows such as Happy Sisters (SBS), The Gentlemen of Wolgyesu Tailor Shop (KBS), Flowers of the Prison (MBC), etc.
They also started sponsoring a Baseball team Nexen Heroes: TS Shampoo logos are featured on Nexen Heroes' uniform and advertising banners.
"TS Shampoo"
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| ▲ TS Shampoo |
On Oct 17th, TS Shampoo was ranked #2 on the entire Beauty/Cosmetics category as the most searched keyword.
TS Shampoo has been ranked high for months with other brands' shampoo like Kundal Shampoo.
TS Shampoo is one of the most well known shampoos for preventing hair loss and this category has been popular online for long in Korea.
 |
| ▲ TS Shampoo ranked #2 on the entire Beauty/Cosmetics category |
1. TV Shopping
TS Shampoo's first big move is to sell on TV shopping.
In 2014, TS Shampoo launched on a major TV shopping channel GS Home Shopping and expanded to other channels like CJ Oshopping, Hyundai Home Shopping, etc.
It always becomes sold out on those TV shopping since its first launch at GS Home Shopping.
TS Shampoo recorded sales of US$ 7.9 million in 2016, however, they tripled its sales (327% growth) in 2018 so far.
They provide such a huge discount on TV shopping: Regular price for 500g is US$37 but they sell 4 of 500g at US$65 with many of small-sized free samples.
As its reasonable price with discounts and viral effects, new customers may decide to purchase to try them relatively easily.
 |
| ▲ Sales of US$20 million only at GS Home Shopping |
2. TV Commercial
TS Shampoo became widely well-known thanks to its ambassador and TV commercials.
Famous actor Cha In-Pyo and Sung Dong-Il have been representing the brand in Korea and Song Ji-Hyo and Hwang CHi-Yeol represent the brand in China as well.
Especially Cha In-Pyo's tough shampooing commercial video has been very popular online and it recorded over 1 million views on Youtube.
Recently TS Shampoo is adding more ambassadors like another actor Lee Jang-Woo for younger generation too.
 |
| ▲ Cha In-Pyo featured TV commercial |
3. Product Placement Marketing (PPL)
TS Shampoo has sponsored many of TV shows and sport teams for better presence online and offilne.
Since 2015, TS Shampoo sponsored TV shows such as Happy Sisters (SBS), The Gentlemen of Wolgyesu Tailor Shop (KBS), Flowers of the Prison (MBC), etc.
They also started sponsoring a Baseball team Nexen Heroes: TS Shampoo logos are featured on Nexen Heroes' uniform and advertising banners.
 |
| ▲ TS Shampoo sponsoring The Gentlemen of Wolgyesu Tailor Shop |
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