[Oct 18th 2018] ETUDE HOUSE Shine Chic Lip Lacquer Mini

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Rising Beauty Keyword on October 19th 2018 in Korea

"ETUDE HOUSE Shine Chic Lip Lacquer Mini"


▲ ETUDE HOUSE - Shine Chic Lip Lacquer
On Oct 18th, ETUDE HOUSE Shine Chic Lip Lacquer Mini was ranked #8 on the Color Makeup category as the most searched keyword.
Clicks on the keyword spiked on Oct 18th as well.
▲ ETUDE HOUSE Shine Chic Lip Lacquer ranked #8 on Color Makeup

▲ Click trend: Spiked on Oct 18th
ETUDE HOUSE launched 10 shades of Shine Chic Lip Lacquer in October 2018.
Currently ETUDE HOUSE is doing a promotion 'Buy 1 Shine Chic Lip Lacquer Get 1 Mini Sized FREE" on its official website.
They used to sell 5-in1 Mini Sized Shine Chic Lip Lacquer when it was launched (Currently sold out).
Mini sizes are getting better responses as it is a more affordable way to try more shades despite smaller size.
▲ 5-In-1 Mini Sized Shine Chic Lip Lacquer Kit

▲ Current promotion: Buy 1 Get 1 Mini sized Free
On Oct 16th, beauty Youtuber You True introduced Shine Chic Lip Lacquer 10 shades swatch during the live streaming.
She uploaded a directed version of the video on Oct 18th which generated much of attention and responses.
She mentioned she liked some shades of them and purchased mini sized for lower budget shopping.
Her comment and swatch received good responses and it went viral online accordingly.

▲ You True introducing Shine Chic Lip Lacquer & Replies saying they purchased Mini sized

Location: Seoul, South Korea

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