[Oct 1st 2018] MAC Powder Kiss

Rising Beauty Kewyrod on October 1st 2018 in Korea

"MAC Powder Kiss"



▲ MAC - Powder Kiss Lipstick

On Oct 1st, MAC Powder Kiss was ranked #8 on the entire Beauty/Cosmetics category as the most searched keyword.
MAC Powder Kiss is a new lipstick collection of MAC launched on Oct 2nd.
This is an additional lip line to its steady-seller lipstick line.
Clicks on the keyword has kept rising since Sep 27th and it is now within top 10 search keywords.


▲ #8 on the entire Beauty/Cosmetics category

▲ Click trend: Steadily rising since its launch on Sep 27th


On Sep 28th, NAVER online community Powder Room released a post about MAC Powder Kiss's launch and all shades swatches.
MAC also announced its official launch through its official Instagram.
Both posts gained much of attention with views and likes.

▲  Powder Room post

▲ MAC's Instagram


Other than MAC's official Instagram, many beauty influencers posted MAC swatches of Powder Kiss online and it wend viral very quickly.
Especially on Sep 29th, a beauty magazine "Allure Korea" released pictures of a singer Hyun-A's MAC Powder Kiss makeup on its official Instagram and it received over 8K likes.


▲ Beauty Influencer Nanal's Instagram post

▲ Hyun-A's MAC photo shoots on Allure Korea Instagram


On Oct 1st, MAC Powder Kiss was pre-launched online and related videos have been uploaded on Youtube accordingly.
Some of Youtube channels with thousands of subscribers such as beuaty information channel DADA Beauty, beauty Youtuber Dear Jerry have uploaded MAC-collaborative videos.

▲ Rosy-mood MLBB Look & MAC Powder Kiss Lip Swatch by Dear Jerry

▲ Airy Light Matte Lips! MAC Powder Kiss Lipstick by DADA Beauty


Currently MAC Powder Kiss Lipstick has been sold out on both online and offline stores.

Comments

Popular posts from this blog

1st ODM in Korea, Kolmar Korea

COSMAX, the biggest ODM in Korea

[2nd Week Mar 2020] Rising beauty products/brands in Korea