[Oct 21st 2018] Lotree Foundation

Rising Beauty Keyword on October 21st 2018 in Korea

"Lotree Foundation"


▲ lotree - Air-Dation SPF 30

On Oct 21st, lotree Foundation was ranked #8 on the entire Beauty/Cosmetics category as the most searched keyword.


▲ Lotree Foundation ranked #8 on the entire Beauty/Cosmetics category

Lotree launched this liquid foundation in last August 2018.
And on Oct 10th, on the new beauty curation TV show "Look At Me" aired on MBC Everyone channel, main host Kim Jae-Kyung introduced Lotree Foundation.
She revealed a whole-day selfie video to test out Lotree's long lasting function.
She tested it for over 12 hours and said she loved its glowing expression and dewy texture.

▲ Kim Jae-Kyung introducing Lotree Foundation on "Look At Me"

Although the TV show was aired on Oct 10th, it was recreated on Instagram from Oct 18th.
About 20 influencers uploaded video clips of the show and mentioned they would like to try Lotree Foundation out very soon.
Those influencers with over 100K followers are mostly posting fashion and beauty contents and many of posts got over 1,000 likes.

Influencers mentioned that they received benefits from Lotree for the posts, however, they still have been powerful to attract viewers and made the Lotree one of the most searched keywords online.

▲ Video clip of Look At Me posted by Iam_maldi

▲ Video clip of Look AT Me posted by rubina011

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