[Oct 22nd 2018] Dr.Jart X Lai Kuanlin

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Rising Beauty Keyword on October 22nd 2018 in Korea

"Dr.Jart - Lai Kuanlin"
▲ Dr.Jart - The Mask Water Jet Vital Hydra Solution

 Lai Kuanlin, a member of one of the most popular K-pop artist group 1.0.1, has been appointed as the ambassador of Dr.Jart and the news has been a big buzz on Twitter.
Especially the commercial video of Dr.Jart (Lai Kuanlin featured) is now a super popular content: it was retweeted over 2K times.
The Taiwanese K-pop rapper Lai Kuanlin has a wide and firm fandom in Asia.


▲ Dr.Jart TV commercial video tweet by Lai Kuanlin's fan
On 20th, for the upcoming 11.11 shopping season in China, Dr.Jart promoted the mask sheet by giving away Lai Kuanlin related goods (postcards) on Taobao on Oct.
During the promotion, Dr.Jart sold the Lai Kuanlin related products for about US$ 1.6 million.
After the Lai Kuanlin goods are sold out, Dr.Jart produced more Lai Kuanlin postcards to extent the promotion as well.

▲ Lai Kuanlin Postcard Promotion on Taobao
Dr.Jart left a thanks-post on Weibo and the successful promotion news was delivered to Korea by Lai Kuanlin's fans.
▲ Promotion news on Twitter (by Lai Kuanlin's fan) and Dr.Jart's thanks letter on Weibo
Location: Seoul, South Korea

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