[Oct 23rd 2018] Sulwhasoo Luminature Glow Cream

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Rising Beauty Keyword on October 23rd 2018 in Korea

"Sulwhasoo (설화수) - Luminature Glow Cream (예빛크림)"
▲ Sulwhasoo - Luminature Glow Cream

 On Oct 23rd, Sulwhasoo's new skin care line "Luminature Glow Cream (예빛크림)" was ranked #8 on the Skin Care category as the most searched keyword.

▲ Sulwhasoo Luminature Glow Cream ranked #8 on Skin Care category
On Oct 19th, Luminature Glow Cream was featured on the beauty TV show 'Get It Beauty 2018' and introduced as a luxury cream that helps brighten star-zone*.
A beauty editor panel Paek Jisu (@jisupaek on Instagram) explained its 3-layer function: 1st to input glow, 2nd to care skin texture, and 3rd to boost shine on skin.

 *Star-zone: Area on the face from the middle of the forehead to nose, eyes, cheek where wrinkles can show up easily and need more care.
▲ Sulwhasoo Luminature Glow Cream featured on Get It Beauty 2018
Amorepacific also claimed its key feature as "Caring star-zone to improve your impression" on its advertisement on Instagram.

▲ Sulwhasoo Instagram Ad
After Get It Beauty 2018 aired, Sulwhasoo Luminature Glow Cream gets more related keywords like "Get It Beauty Luxury Cream", "Star-Zone", etc.

Location: Seoul, South Korea

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