[Oct 28th 2018] Serendi Beauty Lip Balm
Rising Beauty Keyword on October 28th 2018 in Korea
On Oct 28th, SERENDI BEAUTY Lip Balm was ranked #3 on the entire Beauty/Cosmetics category as the most searched keyword.
No click on SERENDI BEAUTY Lip Balm was found before Oct 27th but it suddenly started spiking on Oct 27th and peaked on 28th.
The searches and clicks spikes were generated from its sales news by a beauty influencer Hwang Ha-Na (known as an ex-girlfriend of a famous singer Park Yoochun).
She uploads many pictures and videos of her life and implements group purchase event on Instagram with over 200K followers.
On Oct 27th, Hwang Ha-Na uploaded a picture of SERENDI BEAUTY Lip Balm as her favorite lip balm on Instagram.
The post has received many of replies mentioning more information about the lip balm and sales requests.
On Oct 28th, SERENDI BEAUTY Lip Balm was launched on its official website and Nature's Farm (e-commerce shop for rising items on social media).
As Hwang Ha-Na featured the Nature's Farm page link on her Instagram profile, her followers easily found the link and accessed the item page.
Currently the item is sold-out and she announced that it was selling at an event price KRW 8,000 (27% off from its regular price KRW 11,000) and it would be selling at the same event price once restocked.
Currently SERENDI BEAUTY Lip Balm has many related keywords like "Hwang Ha-Na Lip Balm" or "Nature's Farm".
As Hwang Ha-Na communicates with her followers casually, many of her followers actively tried to purchase the products too.
"SERENDI BEAUTY Lip Balm"
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| ▲ SERENDI BEAUTY - Signature Essence Care Lip Balm |
On Oct 28th, SERENDI BEAUTY Lip Balm was ranked #3 on the entire Beauty/Cosmetics category as the most searched keyword.
No click on SERENDI BEAUTY Lip Balm was found before Oct 27th but it suddenly started spiking on Oct 27th and peaked on 28th.
 |
| ▲ SERENDI BEAUTY Lip Balm ranked #3 on Beauty/Cosmetics category on NAVER |
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| ▲ Click trend: No click before Oct 27th but peaked on Oct 28th suddenly |
The searches and clicks spikes were generated from its sales news by a beauty influencer Hwang Ha-Na (known as an ex-girlfriend of a famous singer Park Yoochun).
She uploads many pictures and videos of her life and implements group purchase event on Instagram with over 200K followers.
On Oct 27th, Hwang Ha-Na uploaded a picture of SERENDI BEAUTY Lip Balm as her favorite lip balm on Instagram.
The post has received many of replies mentioning more information about the lip balm and sales requests.
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| ▲ Hwang Ha-Na's Instagram featuring SERENDI BEAUTY Lip Balm |
On Oct 28th, SERENDI BEAUTY Lip Balm was launched on its official website and Nature's Farm (e-commerce shop for rising items on social media).
As Hwang Ha-Na featured the Nature's Farm page link on her Instagram profile, her followers easily found the link and accessed the item page.
Currently the item is sold-out and she announced that it was selling at an event price KRW 8,000 (27% off from its regular price KRW 11,000) and it would be selling at the same event price once restocked.
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| ▲ SERENDI BEAUTY Lip Balm on Nature's Farm |
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| ▲ Hwang Ha-Na's Instagram post to announce the discount promotion event |
Currently SERENDI BEAUTY Lip Balm has many related keywords like "Hwang Ha-Na Lip Balm" or "Nature's Farm".
As Hwang Ha-Na communicates with her followers casually, many of her followers actively tried to purchase the products too.
 |
| ▲ SERENDI BEAUTY Lip Balm - related keywords on NAVER |
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