[Oct 3rd 2018] Molton Brown
Rising Beauty Keyword on October 3rd 2018 in Korea
On Oct 3rd, Molton Brown was ranked #1 on the entire Beauty/Cosmetics category as the most searched keyword.
There had been very limited clicks on the keyword but it spiked dramatically on Oct 3rd.
Molton Brown is a British premium perfume & cosmetics brand.
It has been over 40 years of its business and has many of popular items such as body wash and lotions globally.
Recently they closed their business in Korea, however, it suddenly spiked online on Oct 3rd.
On Oct 2nd, TVN's entertaining show "Free 19" introduced 19 luxurious products named "YOLO, Luxury items for myself" and Molton Brown's bath items were ranked #9.
Molton Brown was introduced as "Scent of Buckingham Palace", which is quite true as they are known as used by British royal family, and provided as a high quality amenity at Shilla Hotel in Korea.
After the show, many of searches about Molton Brown online.
As it was introduced not as a commercial advertisement, people have paid more attention on the brand.
"Molton Brown"
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| ▲ MOLTON BROWN USA website |
On Oct 3rd, Molton Brown was ranked #1 on the entire Beauty/Cosmetics category as the most searched keyword.
There had been very limited clicks on the keyword but it spiked dramatically on Oct 3rd.
Molton Brown is a British premium perfume & cosmetics brand.
It has been over 40 years of its business and has many of popular items such as body wash and lotions globally.
Recently they closed their business in Korea, however, it suddenly spiked online on Oct 3rd.
 |
| ▲ Molton Brown ranked #1 on the entire Beauty/Cosmetics category on Oct 3rd |
 |
| ▲ Click trend: Sudden spike on Oct 3rd |
On Oct 2nd, TVN's entertaining show "Free 19" introduced 19 luxurious products named "YOLO, Luxury items for myself" and Molton Brown's bath items were ranked #9.
Molton Brown was introduced as "Scent of Buckingham Palace", which is quite true as they are known as used by British royal family, and provided as a high quality amenity at Shilla Hotel in Korea.
 |
| ▲ Molton Brown Introduced on the TVN show "Free 19" |
After the show, many of searches about Molton Brown online.
As it was introduced not as a commercial advertisement, people have paid more attention on the brand.
 |
| ▲ Many related keywords of Molton Brown on NAVER |
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