[Oct 4th 2018] How Youtubers Introduce New Items
Special Content of Digital Beauty Trend in Korea
As autumn arrives many beauty brands launch various new products, which causes many beauty Youtubers create to upload new items related videos accordingly.
As there are various ways how to introduce those new products, we would like to check those ways one by one.
1. Normal Review
Simply review one or more products at once.
For skin care or base makeup products, they focus on reviewing texture, long-lasting, effects, or function.
For color makeup products, they try to show texture and swatches as the two are the core factors.
Mostly it is shorter than other types of videos like GRWM or Vlog.
Customers also leave short review comments on the reply threads.
2. Get Ready With Me (GRWM)
It is very similar to normal GRWM videos but mostly working on new products with simple and short reviews and explanation on the items.
Although most of Youtubers show it after they actually try it, there are many other Youtubers actually trying them for the first time on the video to share their impression on the items with viewers.
Viewers prefer this type of videos as they can check many of the latest products at once.
3. Haul
Youtubers unbox and show items they purchase or receive from beauty brands.
Mostly viewers can see those newly launched (or to be launched) items, rather than reviewing them.
This type of videos can easily go viral and Youtubers upload follow-up reviewing videos for viewers' requests accordingly.
4. Swatches
"How Youtubers Introduce New Items Online"
As autumn arrives many beauty brands launch various new products, which causes many beauty Youtubers create to upload new items related videos accordingly.
As there are various ways how to introduce those new products, we would like to check those ways one by one.
1. Normal Review
 |
| ▲ Simple review on the 7 new beauty items by Chaeso |
For skin care or base makeup products, they focus on reviewing texture, long-lasting, effects, or function.
For color makeup products, they try to show texture and swatches as the two are the core factors.
Mostly it is shorter than other types of videos like GRWM or Vlog.
Customers also leave short review comments on the reply threads.
2. Get Ready With Me (GRWM)
 |
| ▲ GRWM with new autumn items by cococho |
Although most of Youtubers show it after they actually try it, there are many other Youtubers actually trying them for the first time on the video to share their impression on the items with viewers.
Viewers prefer this type of videos as they can check many of the latest products at once.
3. Haul
 |
| ▲ What a fun unboxing, Check the newbies! by Mia |
Mostly viewers can see those newly launched (or to be launched) items, rather than reviewing them.
This type of videos can easily go viral and Youtubers upload follow-up reviewing videos for viewers' requests accordingly.
4. Swatches
 |
| ▲ MAC Powder Kiss Lipstick Swatches by Hwa Pyung Sim |
Now like other reviewing videos, swatches video mostly focus on showing swatches rather than explanation.
They mostly add sensual background music and try to show clear swatches so that viewers can easily see them like they read a magazine.
As the duration is mostly very short, Youtubers add more content like make-up looks or tutorial videos as well.
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