[Oct 9th 2018] Wannabe's Item

Special Content of Digital Beauty Trend in Korea

"Wannabe's Item - Son Min-Su Item (손민수템)"


▲ Mamonde Creamy Tint Color Balm Intense as one of Son Min-Su Item

Son Min-Su is a character featured on a popular digital cartoon and TV show "Cheese In The Trap".
In the cartoon and TV Show, Son Min-Su tries to copy all features of the main character Hong Seol: her fashion, hair style, behavior, etc.


So "Son Min-Su Item 손민수템" means an item that a user may purchase or use in order to copy a person or character the user loves.
This digital meme is popular among 10's and early 20's online through social media like online communities and Twitter.


▲ Son Min-Su on the cartoon Cheese In The Trap

▲ Son Min-Su(L) / Hong Seol (R) on the TV Show Cheese In The Trap


For example, Mamonde Creamy Tint Color Balm's Autumn Rose shade is such a popular Son Min-Su Item recently.
Lee Dae-Hwi, a member of a boy group "Wanna One", used the color lip balm and his fans try to share the item's information online, especially on Twitter.

▲ Introducing Mamonde Creamy Tint Color Balm Autumn Rose on Twitter


Such replies like "I need to get them", "Take my money" have followed and many of reviews on the item have been generated among various social media.
Not only Wanna One's fans but fans of other groups like BTS and EXO have been sharing their Son Min-Su items online like competing each other to say they are more into those wannabes.


▲ Purchase review on Twitter of Mamonde Autumn Rose

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