[Nov 22nd 2018] CLIO Rouge Heel Velvet

Rising Beauty Keyword on November 22nd 2018 in Korea

"CLIO Rouge Heel Velvet"



▲ CLIO - Rouge Heel Velvet Lipstick

On Nov 22nd, "CLIO Rouge Heel Velvet" was ranked #10 on the Color Makeup category as the most searched keyword.



▲ CLIO Rouge Heel Velvet ranked #10 on Color Makeup category on NAVER


Recently CLIO launched 10 new autumn/winter shades of lipstick "Rouge Heel Velvet Maple Collection".
This new CLIO Rouge Heel Velvet line has been a popular news online and social media such as Twitter since last October.
A tweet posted on Oct 22nd with shade swatches was retweeted over 12K times.
The tweet said "CLIO works so hard and well lately, great!".
▲ Shade swatches tweet retweeted almost 13K times


After its official launch, many of swatches and reviews posts have been generated through blogs, Instagram, Youtube, etc. 


▲ Swatches / reviews CLIO Rouge Heel Velvet on blogs
▲ Swatches / reviews CLIO Rouge Heel Velvet on Youtube



CLIO also proceeded a discount promotion on the new Rouge Heel Velvet Lipstick on its monthly sale period for 30% off, which generated a lot more buzz online.

▲ CLIO monthly sale "CLUB CLIO - CLUB DAY"

▲ Rouge Heel Velvet sold at KRW 12,600 (30% off)

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