[Nov 22nd 2018] CLIO Rouge Heel Velvet

-
Rising Beauty Keyword on November 22nd 2018 in Korea

"CLIO Rouge Heel Velvet"
▲ CLIO - Rouge Heel Velvet Lipstick

 On Nov 22nd, "CLIO Rouge Heel Velvet" was ranked #10 on the Color Makeup category as the most searched keyword.
▲ CLIO Rouge Heel Velvet ranked #10 on Color Makeup category on NAVER
Recently CLIO launched 10 new autumn/winter shades of lipstick "Rouge Heel Velvet Maple Collection".
This new CLIO Rouge Heel Velvet line has been a popular news online and social media such as Twitter since last October.
A tweet posted on Oct 22nd with shade swatches was retweeted over 12K times.
The tweet said "CLIO works so hard and well lately, great!".
▲ Shade swatches tweet retweeted almost 13K times
After its official launch, many of swatches and reviews posts have been generated through blogs, Instagram, Youtube, etc. 
▲ Swatches / reviews CLIO Rouge Heel Velvet on blogs
▲ Swatches / reviews CLIO Rouge Heel Velvet on Youtube



CLIO also proceeded a discount promotion on the new Rouge Heel Velvet Lipstick on its monthly sale period for 30% off, which generated a lot more buzz online.

▲ CLIO monthly sale "CLUB CLIO - CLUB DAY"

▲ Rouge Heel Velvet sold at KRW 12,600 (30% off)

Location: Seoul, South Korea

Comments

Post a Comment

Popular posts from this blog

1st ODM in Korea, Kolmar Korea

-
Image
#1 KOLMAR KOREA 한국콜마 ▲ KOLMAR KOREA # Brief History of Kolmar Korea Korean cosmetics ODM business started in 1990 by ' Kolmar Korea 한국콜마(주) ' ( link to company website ), which is one of the biggest ODM companies in Korea. Kolmar Korea's founder Yoon Dong-Han ( Link to his biography ) got his first job as a banker at Nonghyup as this job offered him the best salary. He worked for the company for about 4 years and realized that this banking work was not meant for him as he wanted something dynamic job.
Read more

COSMAX, the biggest ODM in Korea

-
Image
#2 COSMAX 코스맥스 ▲ COSMAX # Brief History of COSMAX ' COSMAX 코스맥스 ( company website )' is one of the biggest cosmetics manufacturers (OEM/ODM) in Korea and compete with Kolmar Korea for the biggest and leading Korean ODM title. Lee Kyung-Soo ( Bloomberg profile ), the founder/Chairman/CEO of COSMAX, graduated Seoul National University with a major pharmacy in 1970 and worked for several companies like Dong-A Pharmaceutical Co., Oricom (advertising agency) and then joined Daewoong Pharmaceutical Co. just like the found of Kolmar Korea Yoon Dong-Han.
Read more

[2nd Week Mar 2020] Rising beauty products/brands in Korea

-
I have been in kbeauty industry for a while and one of the most interesting parts of the K-beauty wave is that there is quic a big difference between in Korea and other countries in terms of beauty trend. For example, those brands all K-beauty junkies definitely know like Cosrx and dear Klair's are not really famous or well known in Korea. On the other hand, those brands picking up really quick in Korea are not much introduced to other countries. Since I like reading content in this community, I like to contribute to the community by introducing those newly rising brands and products in Korea. I'm not sure how often I can keep this posts up but will try my very best to upload biweely or monthly at least. **I have chosen the products below by outstanding keyword ranks of beauty category on   naver.com , the biggiest local-dominating portal service in Korea [Goodal] green tangerine vita C dark spot serum 30ml - Price: KRW 19,200 - USD 16.16 - Manufacturer: Cos...
Read more