[Nov 26th 2018] Romand Zero Velvet Tint

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Rising Beauty Keyword on November 26th 2018 in Korea

"Romand - Zero Velvet Tint"
▲ rom&nd - Zero Velvet Tint
On Nov 26th, "Rom&nd Zero Velvet Tint" was ranked #1 on the Color Makeup category as the most searched keyword.


▲ Romand Zero Velvet Tint ranked #1 on Color Makeup category on NAVER
"rom&nd (Romand)" is a beauty brand launched by popular beauty blogger & Youtuber Sarerom Min, also known as Gaeko, in 2016.
Romand recently launched a new matte lip tint "Zero Velvet Tint".

▲ 'Saerom Min' Gaeko's Studio Youtube Channel
Romand held an Instagram contest event called "Romand Olympick - LipsPick" to collect the shade preference from customers and picked the 6 shades to launch Zero Velvet Tint.
Customers have been very happy with the shades as they actually participated in coming up with the launched shades.
▲ Romand Olympick - LipsPick" event on Instagram
▲ Zero Velvet TInt slogan as "Shades I made become reality"


On Nov 25th, another beauty Youtuber "Chaeso" with over 150K followers introduced Romand Zero Velvet Tint as well.
She uploaded a video to show swatches of 6 shades of Zero Velvet Tint and reviews on them.
She also announced that she would sell the Zero Velvet Tint at KRW 7,900 (39% off from normal price KRW 13,000) on her social media commerce channel Kakao Plus Friend shop (CHAESO Market).

▲ CHAESO - Zero Velvet Tint review video on Youtube
Recently beauty or fashion influencers are often found as online sellers temporarily.
(Beauty Youtuber Soo Beauty sold Hanyul Yuja Sleeping Pack / Beauty Youtuber Bbomni sold Hey nature)
Those markets went viral and sold the targeted products very quickly.
Location: Seoul, South Korea

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