[Nov 27th 2018] BLACKMORES Vitamin E Cream

-
Rising Beauty Keyword on November 27th 2018 in Korea

"BLACKMORES Vitamin E Cream"


▲ BLACKMORES - Natural Vitamin E Cream

 On Nov 27th, BLACKMORES Vitamin E Cream was ranked #17 on the Skin Care Category as the most searched keyword.

▲ BLACKMORES Vitamin E Cream ranked #17 on Skin Care category on NAVER.com
Although BLACKMORES Natural Vitamin E Cream is an Australian brand product, it is well known for its pet name called "Fan Bingbing Cream".
In 2016, a Chinese actress Fan Bingbing dropped her pouch bag at a award red carpet and the BLACKMORES Natural Vitamin E Cream was popping out of her pouch, which made a huge viral in China.

Fan Bingbing then became an official ambassador of BLACKMORES in 2017.
The Vitamin E Cream has become popular in Korea and it is known as an item that "people should buy during trip to Hong Kong" or "cross border shopping list item".
▲ Fan Bingbing promoting the BLACKMORES Natural Vitamin E Cream

▲ Fan Bingbing exposing the Vitamin E Cream during an red carpet event
The BLACKMORES Natural Vitamin E Cream was mentioned a lot online in Korea recently thanks to its launching event on TV shopping channel.
BLACKMORES has been launched on a TV shopping channel "GS Home Shopping" in last October as their first launch in Korea
▲ BLACKMORES promotion on GS Homeshopping
After its launch, many of contents have been generated through blogs and Instagram.

▲ Instagram @akaraka00

▲ Instagram @_bysoy

Location: Seoul, South Korea

Comments

Post a Comment

Popular posts from this blog

1st ODM in Korea, Kolmar Korea

-
Image
#1 KOLMAR KOREA 한국콜마 ▲ KOLMAR KOREA # Brief History of Kolmar Korea Korean cosmetics ODM business started in 1990 by ' Kolmar Korea 한국콜마(주) ' ( link to company website ), which is one of the biggest ODM companies in Korea. Kolmar Korea's founder Yoon Dong-Han ( Link to his biography ) got his first job as a banker at Nonghyup as this job offered him the best salary. He worked for the company for about 4 years and realized that this banking work was not meant for him as he wanted something dynamic job.
Read more

COSMAX, the biggest ODM in Korea

-
Image
#2 COSMAX 코스맥스 ▲ COSMAX # Brief History of COSMAX ' COSMAX 코스맥스 ( company website )' is one of the biggest cosmetics manufacturers (OEM/ODM) in Korea and compete with Kolmar Korea for the biggest and leading Korean ODM title. Lee Kyung-Soo ( Bloomberg profile ), the founder/Chairman/CEO of COSMAX, graduated Seoul National University with a major pharmacy in 1970 and worked for several companies like Dong-A Pharmaceutical Co., Oricom (advertising agency) and then joined Daewoong Pharmaceutical Co. just like the found of Kolmar Korea Yoon Dong-Han.
Read more

[2nd Week Mar 2020] Rising beauty products/brands in Korea

-
I have been in kbeauty industry for a while and one of the most interesting parts of the K-beauty wave is that there is quic a big difference between in Korea and other countries in terms of beauty trend. For example, those brands all K-beauty junkies definitely know like Cosrx and dear Klair's are not really famous or well known in Korea. On the other hand, those brands picking up really quick in Korea are not much introduced to other countries. Since I like reading content in this community, I like to contribute to the community by introducing those newly rising brands and products in Korea. I'm not sure how often I can keep this posts up but will try my very best to upload biweely or monthly at least. **I have chosen the products below by outstanding keyword ranks of beauty category on   naver.com , the biggiest local-dominating portal service in Korea [Goodal] green tangerine vita C dark spot serum 30ml - Price: KRW 19,200 - USD 16.16 - Manufacturer: Cos
Read more