[Dec 4th 2018] JM Solution

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Rising Beauty Keyword on December 4th 2018 in Korea

"JM Solution (제이엠솔루션)"


▲ JM Solution Website
On Dec 4th, "JM Solution" was ranked #11 on the Skin Care category as the most searched keyword.
▲ JM Solution ranked #11 on Skin Care category on NAVER
JM Solution has been the most popular K-beauty brand in China lately with their sheet mask products.
They became popular in China first and now target their origin country, Korea.
JM Solution was officially launched in Korea in last November and assigned top tier actors and celebrities (Lee Byung-Hun, Han Hyo-Joo, Kim Go-Eun, etc.) as ambassadors.
▲ Massive actors ambassadors marketing (JM Solution KR website)
JM Solution released teaser videos for 2 weeks on various channels - TV commercials, theater, bus, social media including Instagram, etc.
Especially Lee Byung-Hun's teaser video got much of attention and this led the brand becoming one of the most searched keyword.
▲ Teaser video of Lee Byung-Hun

Location: Seoul, South Korea

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