[Dec 5th 2018] Sulwhasoo Lipstick

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Rising Beauty Keyword on December 5th 2018 in Korea

"Sulwhasoo Lipstick"
▲ Sulwhasso - Essential Lip Serum

 On Dec 5th, Sulwhasoo Lipstick was ranked #2 and Sulwhasoo Essential Lip Serum was ranked #4 on the Color Makeup category as the most searched keyword.
▲ 2 Sulwhasoo keywords ranked #2 & #4 on Color Makeup category on NAVER
It is because a super popular actress Song Hye-Kyo applied the item on a new TV drama show "Boyfriend".
The first episode of "Boyfriend"released on Nov 28th and every item that Song Hye-Kyo wore, applied, or used on the show has become a massive viral online and offline as "Song Hye-Kyo xxxx (item)".

▲ 'Boyfriend" aired on TVN
Sulwhasoo Essential Lip Serum was used by Song Hye-Kyo on the first episode and the item went viral very quickly online just right after the episode was released.

▲ Boyfriend Ep.1 Song Hye-Kyo wearing Sulwhasoo Essential Lip Serum
▲ Sulwhasoo Essential Lip Serum #59 Autumn Red
Many beauty influencers assumed that she used Sulwhasoo Essential Lip Serum #4 and #59 by mixing both shades.
The information spread out very quickly and customers have tried to get more detailed information of the items.
 
▲ Search result of 'Boyfriend Lipstick': Much of Sulwhasoo information found
Currently, 'Sulwhasoo Lipstick' has various related keywords about 'Boyfriend' such as Song Hye-Kyo Lipstick, Sulwhasoo #59, etc. 
▲ Various Boyfriend related keywords found

Location: Seoul, South Korea

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