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Showing posts from July, 2018

[Jul 12th 2018] Kundal Shampoo 쿤달 샴푸

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Rising Beauty Keyword on July 12th 2018 in Korea "KUNDAL SHAMPOO 쿤달 샴푸" ▲ KUNDAL Honey & Macadamia Nature Shampoo On July 11th, Kundal Shampoo was ranked #9 on entire Beauty/Cosmetics category. Top 10 keyword on Beauty/Cosmetics category on July 11th

[Jul 11th 2018] Nail Sticker 네일스티커

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Rising Beauty Keyword on July 11th 2018 in Korea "Nail Sticker 네일 스티커" ▲ Gelato Factory Nail Stickers On July 10th, various nail sticker keywords were ranked on top 10 keywords on the entire Beauty category #2: Dashing Diva Pedicure #7: Dashing Diva #11: Nail Sticker As turn into summer, more demands for affordable nail stickers that is easy to apply are rising.

[Jul 10th 2018] Clinique Cheek Pop 크리니크 치크팝

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Rising Beauty Keyword on July 10th 2018 in Korea "Clinique Cheek Pop 크리니크 치크팝" ▲ Clinique Cheek Pop Clinique Cheek Pop was ranked #1 on Color Makeup category and #26 on entire cosmetics section on NAVER with its sharp rise on July 9th.

[Jul 9th 2018] Casmara Rubber Mask 카스마라 고무팩

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Rising Beauty Keyword on July 9th 2018 in Korea "Casmara Rubber Mask 카스마라 고무팩" ▲ CASMARA Shine Stop Original Algae Peel Off Mask Casmara Rubber Mask was ranked on #8 on Mask/Pack category on NAVER on July 8th. The keyword started rising on July 7th dramatically.

[Jul 6th 2018] Mamonde Eoseongcho Blackhead Stick 마몽드 어성초 블랙헤드 스틱

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Rising Beauty Keyword on July 6th 2018 in Korea "Mamonde Eoseongcho Blackhead Stick 마몽드 어성초 블랙헤드 스틱" ▲ Mamonde Pore Clean Blackhead Stick On July 5th, Mamonde Eoseongcho (Houttuynia cordata) Blackhead Stick was ranked #9 on cleansing category on NAVER. Clicks to the keyword had risen since June 30th dramatically.

[Jul 5th 2018] Tattoo Sticker 타투 스티커

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Rising Beauty Keyword on July 5th, 2018 in Korea "Tattoo Sticker 타투 스티커" ▲ Tattoo sticker brand "TATTOO AGENT" Tattoo Sticker ranked #2 and #10 most searched keyword in Beauty Accessories category on July 4th 2018. Although getting more and more people get tattoo recently, because of its conservative culture in Korea, tattoo is such a "too much" activity among most of people in Korea. So those who do not want to get actual permanent tattoo try to find temporary alternative like tattoo stickers .

[Jul 4th 2018] Swanicoco Burger Cushion 스와니코코 버거쿠션

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Rising Beauty Keyword on Jul 4th, 2018 in Korea "Swanicoco - Burger Cushion 스와니코코 버거쿠션" ▲ Swanicoco AC Free T Control Burger Cushion   Swanicoco's Burger Cushion was ranked #5 in base makeup category on NAVER, its click jumped starting Jun 29th.

[Jul 3rd 2018] Centella Asiatica Extract 병풀추출물

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Rising Beauty-related Keyword on Jul 3rd, 2018 in Korea "Centella Asiatica Extract 병풀추출물 (also called Tiger Grass 호랑이풀)" ▲ Centella Asiatica, also known as "Tiger Grass" Cosmetics/Beauty Keyword Ranks [Jun 29th - Jul 2nd] / Boxed keywords are Centella Asiatica Extract For 4 days between Jun 29th - Jul 2nd, Centella Asiatica Extract ranked the 1st keyword among cosmetics and beauty categories on NAVER, the biggest portal service in Korea . Also related keywords like "Where to buy Centella Asiatia Extract", "Centella Asiatica" were ranked top 10 as well.

COSMECCA Korea, 3rd largest cosmetics manufacturer in Korea

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#3 COSMECCA KOREA 코스메카 코리아 ▲ COSMECCA KOREA # Brief History of COSMECCA Korea " COSMECCA Korea Co. Ltd. 코스메카 코리아 ( website )" is the 3rd largest cosmetics manufacturer in Korea. The company was founded by current chairman & CEO Cho Im-Rae in 1999. He was born in 1953, studied Chemical Engineering at Sung Kyun Kwan University, and started his career at a leading Korean cosmetics company Peeres as a skin care researcher (The company Peeres later became Skinfood). He was the first research director of Kolmar Korea in 1992 and moved to Taewoong Cosmetics as a manufacturing director in 1993.

COSMAX, the biggest ODM in Korea

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#2 COSMAX 코스맥스 ▲ COSMAX # Brief History of COSMAX ' COSMAX 코스맥스 ( company website )' is one of the biggest cosmetics manufacturers (OEM/ODM) in Korea and compete with Kolmar Korea for the biggest and leading Korean ODM title. Lee Kyung-Soo ( Bloomberg profile ), the founder/Chairman/CEO of COSMAX, graduated Seoul National University with a major pharmacy in 1970 and worked for several companies like Dong-A Pharmaceutical Co., Oricom (advertising agency) and then joined Daewoong Pharmaceutical Co. just like the found of Kolmar Korea Yoon Dong-Han.

1st ODM in Korea, Kolmar Korea

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#1 KOLMAR KOREA 한국콜마 ▲ KOLMAR KOREA # Brief History of Kolmar Korea Korean cosmetics ODM business started in 1990 by ' Kolmar Korea 한국콜마(주) ' ( link to company website ), which is one of the biggest ODM companies in Korea. Kolmar Korea's founder Yoon Dong-Han ( Link to his biography ) got his first job as a banker at Nonghyup as this job offered him the best salary. He worked for the company for about 4 years and realized that this banking work was not meant for him as he wanted something dynamic job.

Understanding of how Korean beauty products are made

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Have you heard of Kolmar Korea, Cosmax, or Cosmecca Korea? Do you know that the K-beauty brands such as Cosrx, Klair's, or even Missha actually do not produce any cosmetics?  Assume many people already know this fact but I like to address this manufacturing and sales of Korean cosmetics as this may give us quite different point of views how we select "reliable" Korean beauty products.