Signature Duo

#9 Seoul Cosmetics 서울화장품 ▲ Seoul Cosmetics website #Brief History of Seoul Cosmetics Han Kwang-Seog, the founder and president of Seoul Cosmetics (서울화장품), was a salesperson in the beauty distribution industry in 1980's when he was in his middle of 30's. With his ambition and conviction that sales is the key point in terms of business, he decided to acquire a beauty manufacturer "Seoul Perfume & Cosmetics" in 1982 to start his own business. "I closed saving accounts and sold the house to make the budget to acquire. Moreover, I borrowed money from private loans with high interest rate as well. Now I know that I was pretty reckless at the time."

Rising Beauty Keyword on October 29th 2018 in Korea "Blanc Doux Toner" ▲ Blanc Doux - Oligo Hyaluronic Acid 5000 Toner Recently a post uploaded on the biggest beauty online community " Powder Room " has gone viral so big. On Oct 26th, a post titled " Tips for value-for-money home skin care learned from 10-year experienced aesthetician " was posted on Powder Room. The writer said that her aunt has run an aesthetic salon for over 10 years and she learned some tips for home skin care from her aunt. The content was about good treatments at aesthetic salons, tips to tighten pores, comparison between aesthetician & dermatologist, beauty items used at aesthetic salons , et cetera. The post was viewed over 10K with over 80 replies and it was shared to other communities and social media .

Rising Beauty Keyword on October 28th 2018 in Korea "SERENDI BEAUTY Lip Balm" ▲ SERENDI BEAUTY - Signature Essence Care Lip Balm On Oct 28th, SERENDI BEAUTY Lip Balm was ranked #3 on the entire Beauty/Cosmetics category as the most searched keyword. No click on SERENDI BEAUTY Lip Balm was found before Oct 27th but it suddenly started spiking on Oct 27th and peaked on 28th .

Rising Beauty Keyword on October 25th 2018 in Korea "Elizabeth Arden Lip Protectant" ▲ Elizabeth Arden - Eight-Hour Lip Protectant 3.7g Clicks on "Elizabeth Arden Lip Balm (Protectant)" have risen since October 16th. ▲ Click Trend: Peaked on Oct 18th and showed steady clicks On Oct 16th, a tweet to recommend the Elizabeth Arden Lip Protectant was posted on twitter. The writer Atico said that she has such an extremely dry lips and uses Elizabeth Arden 8-Hour Lip Protectant for daytime and applies Clarins Lip Oil at night . The tweet was retweeted for over 4K times for the last 10 days.

Base Makeup Trend found in Korea In past, natural face makeup "MSBB (My Skin But Better)" or Semi-matte base makeup (Moist inside, Matte on surface) were a trend found in Korea. In 2018 autumn season, a bit different trend is found: Matte & High Coverage features are the main trend for base makeup. The trend was found from the 4 new base makeup items that are recently launched.

Rising Beauty Keyword on October 23rd 2018 in Korea "Sulwhasoo (설화수) - Luminature Glow Cream (예빛크림)" ▲ Sulwhasoo - Luminature Glow Cream On Oct 23rd, Sulwhasoo's new skin care line " Luminature Glow Cream (예빛크림) " was ranked #8 on the Skin Care category as the most searched keyword. ▲ Sulwhasoo Luminature Glow Cream ranked #8 on Skin Care category On Oct 19th , Luminature Glow Cream was featured on the beauty TV show ' Get It Beauty 2018 ' and introduced as a luxury cream that helps brighten star-zone*. A beauty editor panel Paek Jisu (@jisupaek on Instagram) explained its 3-layer function : 1st to input glow, 2nd to care skin texture, and 3rd to boost shine on skin . * Star-zone : Area on the face from the middle of the forehead to nose, eyes, cheek where wrinkles can show up easily and need more care. ▲ Sulwhasoo Luminature Glow Cream featured on Get It Beauty 2018 Amorepacific also claimed its key feature as "Cari...

Rising Beauty Keyword on October 22nd 2018 in Korea "Dr.Jart - Lai Kuanlin" ▲ Dr.Jart - The Mask Water Jet Vital Hydra Solution Lai Kuanlin , a member of one of the most popular K-pop artist group 1.0.1, has been appointed as the ambassador of Dr.Jart and the news has been a big buzz on Twitter. Especially the commercial video of Dr.Jart (Lai Kuanlin featured) is now a super popular content: it was retweeted over 2K times . The Taiwanese K-pop rapper Lai Kuanlin has a wide and firm fandom in Asia.

#8 OUTIN FUTURES 아우딘 퓨쳐스 ▲ OUTIN FUTURES Homepage #Brief History of OUTIN FUTURES The founder of OUTIN FUTURES Choi Young-Wook studied Chemical Engineering at AJOU University and joined Amorepacific as a researcher in 1995. He did various works regarding product management at Amorepacific: developing makeup products, design, management of imported products, etc. He always wanted to be a brand manager to develop a full range of a brand but his dream did not come true at Amorepacific. He decided to leave the company to start his own business and founded a cosmetics manufacturing company OUTIN FUTURES in 2000.

Rising Beauty Keyword on October 21st 2018 in Korea "Lotree Foundation" ▲ lotree - Air-Dation SPF 30 On Oct 21st, lotree Foundation was ranked #8 on the entire Beauty/Cosmetics category as the most searched keyword.

Rising Beauty Keyword on October 19th 2018 in Korea "ETUDE HOUSE Shine Chic Lip Lacquer Mini" ▲ ETUDE HOUSE - Shine Chic Lip Lacquer On Oct 18th, ETUDE HOUSE Shine Chic Lip Lacquer Mini was ranked #8 on the Color Makeup category as the most searched keyword. Clicks on the keyword spiked on Oct 18th as well.

Rising Beauty Keyword on October 17th 2018 in Korea "TS Shampoo" ▲ TS Shampoo On Oct 17th, TS Shampoo was ranked #2 on the entire Beauty/Cosmetics category as the most searched keyword. TS Shampoo has been ranked high for months with other brands' shampoo like Kundal Shampoo. TS Shampoo is one of the most well known shampoos for preventing hair loss and this category has been popular online for long in Korea.

Rising Beauty Keyword on October 15th 2018 in Korea "RMK Foundation" ▲ RMK - Liquid Foundation On Oct 15th , RMK Foundation and RMK Liquid Foundation were ranked #13 and #21 respectively on the Base Makeup category as the most searched keywords. Although mostly Base Makeup category is filled with steady-sellers or TV shopping cushions, other newly rising items such as RMK Foundation are found on the rank as autumn is coming.

Rising Beauty Keyword on October 14th 2018 in Korea "VANT Cushion" ▲ VANT 36.5 - Galaxy Double Cover Cushion Since July 1st, VANT Cushion has been the #1 most searched keyword in the entire Beauty/Cosmetics category. VANT Cushion was around #30-60 ranked until June but it spiked in July because of its huge popularity on TV shopping which generated lots of clicks and searches. * VANT 36.5 is a skin care and face makeup brand run by VT Cosmetics .

Rising Beauty Keyword on October 11th 2018 in Korea "I'm from - Mugwort Essence" ▲ I'm from - Mugwort Essence On Oct 11th, I'm from Mugword Essence was ranked #20 on Skin Care category as the most searched keyword. Mugwort has become a popular ingredient in Korea thanks to the big hit of VELY VELY's Artemisia Balance Essence (which is made of Mugwort).

Rising Beauty Keyword on October 10th 2018 in Korea "Mad Hippie" ▲ Mad Hippie - Vitamin A Serum On Oct 10th, Mad Hippie was ranked #7 on Skin Care category among teenagers as the most searched keyword (#20 among 20's and out of top 100 among 30's and 40's). Clicks on the keyword among teenagers spiked on Oct 10th dramatically as well.

Special Content of Digital Beauty Trend in Korea "Wannabe's Item - Son Min-Su Item (손민수템)" ▲ Mamonde Creamy Tint Color Balm Intense  as one of Son Min-Su Item Son Min-Su is a character featured on a popular digital cartoon and TV show " Cheese In The Trap ". In the cartoon and TV Show, Son Min-Su tries to copy all features of the main character Hong Seol : her fashion, hair style, behavior , etc.

Rising Beauty Keyword on October 7th 2018 in Korea "HOURGLASS Primer" ▲ HOURGLASS Veil Mineral Primer On Oct 7th, HOURGLASS Primer was ranked #17 on the Base Makeup category as the most searched keyword. Also related primers like Benefit Primer ( #28 ) and Primer ( #29 ) were ranked within top 30 as well, which may say that Primer itself has received attention online.

Special Content of Digital Beauty Trend in Korea "How Youtubers Introduce New Items Online" As autumn arrives many beauty brands launch various new products, which causes many beauty Youtubers create to upload new items related videos accordingly. As there are various ways how to introduce those new products, we would like to check those ways one by one.

Rising Beauty Keyword on October 3rd 2018 in Korea "Molton Brown" ▲ MOLTON BROWN USA website On Oct 3rd, Molton Brown was ranked #1 on the entire Beauty/Cosmetics category as the most searched keyword. There had been very limited clicks on the keyword but it spiked dramatically on Oct 3rd. Molton Brown is a British premium perfume & cosmetics brand. It has been over 40 years of its business and has many of popular items such as body wash and lotions globally. Recently they closed their business in Korea, however, it suddenly spiked online on Oct 3rd.

Rising Beauty Kewyrod on October 1st 2018 in Korea "MAC Powder Kiss" ▲ MAC - Powder Kiss Lipstick On Oct 1st, MAC Powder Kiss was ranked #8 on the entire Beauty/Cosmetics category as the most searched keyword. MAC Powder Kiss is a new lipstick collection of MAC launched on Oct 2nd . This is an additional lip line to its steady-seller lipstick line. Clicks on the keyword has kept rising since Sep 27th and it is now within top 10 search keywords.

Rising Beauty Keyword on September 30th 2018 in Korea "Jojoba Oil" ▲ Jojoba Oil On Sep 30th, Jojoba Oil was ranked #12 on Skin Care category as the most searched keyword. Clicks on the keyword peaked on Sep 29th as well. Jojoba Oil is a type of vegetable oil extracted from Jojoba seeds. It permeates into skin smoothly and good for sebum control and moisturizing.

Rising Beauty Keyword on September 21st 2018 in Korea "MISSHA ITALprism Shadow" ▲ MISSHA - ITALprism Modern Shadow On Sep 20th, MISSHA 's Italy-made ITALprism shadow was ranked #17 on Color Makeup category as the most searched keyword. Clicks on the keyword started rising on Sep 14th and peaked on Sep 20th.

Rising Beauty Keyword on September 20th 2018 in Korea "CHANEL Cushion Foundation" ▲ CHANEL - VITALUMIÈRE Glow Cushion Foundation SPF 19 On Sep 19th, CHANEL Cushion was ranked #11 on the Base Makeup category as the most searched keyword. Clicks on the keyword spiked on Sep 16th.